About Nirvana Healthcare:
Nirvana Healthcare is a leading healthcare organization dedicated to providing compassionate and comprehensive medical services to communities across Essex County, NJ and beyond. We are committed to improving the health and well-being of our patients through innovative medical practices, cutting-edge technology, and a patient-centered approach. As we continue to grow, we are seeking a talented and passionate Social Media Manager to join our dynamic team.
Job Overview:
As the Social Media Manager at Nirvana Healthcare, you will be responsible for shaping and executing our social media strategy to engage with our audience, promote our mission, and contribute to the overall success of our healthcare organization. You will report directly to the Marketing and Business Development Executive and can make a meaningful impact in the healthcare industry while creatively managing our social media channels.
Key Responsibilities
Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with Nirvana Healthcare’s mission and business objectives.
Content Creation: Create and curate compelling and informative content, including graphics, videos, articles, and patient stories, that reflects the compassionate and high-quality care provided by Nirvana Healthcare.
Social Media Management: Manage and maintain Nirvana Healthcare’s presence on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube.
Audience Engagement: Foster meaningful connections with our community by actively responding to comments, messages, and inquiries, and by promoting health education and awareness.
Campaign Management: Plan and execute healthcare awareness campaigns, health-related events, and promotions to increase brand awareness and patient engagement.
Analytics and Reporting: Monitor the performance of social media campaigns, track key performance indicators (KPIs), and provide regular reports with actionable insights to optimize our social media strategy.
Stay Current: Stay updated with the latest healthcare trends, industry news, and best practices in social media to ensure Nirvana Healthcare’s online presence remains innovative and relevant.
Collaboration: Collaborate closely with our marketing and communications teams, healthcare professionals, and external partners to ensure consistency in messaging and branding.
Qualifications:
Bachelor’s degree in marketing, Communications, Healthcare Administration, or a related field.
Proven experience as a Social Media Manager or similar role in a healthcare or medical environment is a strong plus.
Knowledge of healthcare industry regulations and compliance related to social media.
Exceptional written and verbal communication skills, with a strong ability to convey complex healthcare information in a clear and accessible manner.
Proficiency in social media management tools and analytics platforms is a must.
Creative thinking and a passion for storytelling.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Ability to work independently and as part of a collaborative team.
Empathy and a genuine commitment to promoting healthcare awareness and patient well-being.
Benefits:
Competitive salary
Comprehensive healthcare benefits
401(k) retirement plan after one year of working for Nirvana Healthcare
Professional development opportunities
Supportive and inclusive work environment
Meaningful work that contributes to improving healthcare access and outcomes
How to Apply:
If you are enthusiastic about using your social media expertise to make a positive impact in healthcare and are ready to join a dedicated team of healthcare professionals, we encourage you to apply. Please submit your resume, a cover letter, and any relevant work samples or social media portfolios to dcheatham-bell@nirvanahealthcare.com.
Nirvana Healthcare is an equal opportunity employer. We are committed to diversity and inclusion, and we welcome applicants from all backgrounds to join our team in advancing healthcare excellence.
Nirvana Healthcare Management Services
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