Research Director/Vice President – Insights + Analytics (Hybrid)
Overview
FleishmanHillard, a global communications agency, has an immediate opening for a Research Director or Vice President to join our global research and intelligence practice, branded as TRUE Global Intelligence (TGI). Location is flexible and candidates will be considered from the New York, Chicago, Dallas, or St. Louis greater metro areas. This is a hybrid role. FleishmanHillard’s TRUE Global Intelligence practice serves as a strategic enabler to the broader organization by harnessing research and data-driven insights to achieve client business objectives. Our work within TRUE Global Intelligence integrates measurement, primary research and secondary research methods with advanced data analytics and strategic consulting.
This role will be primarily responsible for leading measurement projects related to the analysis of earned, social, paid, and owned media content across a variety of business contexts, including (but not limited to): measuring impact of communications campaigns, assessing competitive landscapes, and providing guidance on branding and reputation management strategies. The position will lead multiple teams in the concurrent execution of measurement projects, distillation of key insights, and development of corresponding conclusions, implications, and strategic recommendations.
In today’s global market, organizations are challenged to become more transparent in their practices, to demonstrate societal impact and to produce financial returns for their shareholders. Our award-winning work informs the strategy of these organizations; it allows them to adjust their course where necessary and demonstrate progress and opportunities for future planning and success. Our expertise and our passion is to leverage data to help our clients fuel powerful communications and brand positioning programs that engage their audiences for desired business outcomes. Our insights and intelligence competencies focus in three areas:
- Primary research: brand and communications research, online communities, ethnographic research, traditional and online focus groups
- Competitive media intelligence: media/channel audits, landscape analyses, marketplace competitiveness
- Analytics and impact evaluation: traditional, social, owned digital, and search analytics and measurement; strategic outcomes measurement
FleishmanHillard, globally headquartered in St. Louis, is one of the largest integrated communications companies in the world. Our service to clients draws on expertise across more than 25 disciplines, including B2C and B2B marketing, branding, corporate reputation management, CSR, creative services, entertainment and sports, digital and social media, financial communications and investor relations, healthcare, internal communications, issues and crisis management, public affairs, and technology. FleishmanHillard believes a diverse team brings a wider range of personal and professional experiences and perspectives.
We recognize that diversity, equity and inclusion benefit our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ community
Responsibilities
- Manage and oversee end-to-end execution of research projects while cultivating strong relationships with clients, and working cross-functional with internal resources.
- Manage multiple project teams simultaneously as they collect relevant data, analyze data, produce research reports, and present finding and conclusions to clients, while ensuring established processes are followed, and maintaining required documentation to deliver results that meet the highest quality standards.
- Employ a wide range of social media and traditional media platforms to conduct necessary research (e.g., competitive intelligence, audience analytics, sector analysis, customer journey mapping, issues monitoring, business development, etc.)
- Provide guidance to teams on QC plans for projects.
- Lead development of narratives for research findings; drafting of proposals and statements of work for new opportunities with existing clients.
- Develop pricing for proposed measurement and secondary research projects.
- Engage client stakeholders to understand how measurement will address business needs and ensure client success; lead design of research and measurement programs based on client business requirements.
- Manage staffing and budgets for active projects.
- Actively contribute to business development efforts, including supporting the agency on strategic RFP opportunities and proactively engaging with internal stakeholders to identify and monetize opportunities for organic account growth via research and intelligence capabilities.
- Mentor junior and mid-level staff, fostering a collaborative team environment.
- Escalate issues that impact the timeline, budget or data quality in a timely manner.
Qualifications
- Ability to join us in a hybrid model of working in-person in the office weekly.
- Minimum 7-10+ years of experience in communications measurement.
- Excellent project management skills; capable of setting priorities, meeting deadlines and managing projects.
- Able to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities.
- Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.
- Able to build strong working relationships with clients, team members and stakeholders. Previous experience in a client-service capacity is preferred.
- Hands-on expertise using NewsWhip, Talkwalker, Cision, , Tagger, Rival IQ, Unmetric or other online media listening/analytics platforms required.
- Comfortable with taking a consultative approach to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.
- Proven analytical and deductive reasoning skills; able to translate findings into actionable insights.
- Coachable, highly motivated, self-starter with the ability to be flexible and precise under tight deadlines.
- Possess intellectual curiosity and approach business questions with creativity and insight
- Must be comfortable working in a fast-paced and cross-cultural environment
About FleishmanHillard
We’re more motivated by what we can give than what we receive, with a longstanding worldwide service commitment to support social inclusion in the communities in which we work and live. We specialize in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year; 2021 ICCO Network of the Year; 2021 Campaign Global PR Agency of the Year; 2022-2023 PRWeek U.S. Agency of the Year and Outstanding Extra-Large Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; 2021 PRWeek UK Large Consultancy of the Year; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2022; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2022. FleishmanHillard is part of Omnicom Public Relations Group, and has 75 offices in more than 30 countries, plus affiliates in 45 countries.
FleishmanHillard offers a hybrid work model, and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. As such, we are open to discuss various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements. Our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.
FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.
The anticipated salary range for this position at the Research Director Level is $82,300-$130,000. The anticipated salary range for this position at the Vice President level is $102,689 – $175,000.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
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