Our client, a large Boston-based company in the education and travel space, is seeking a full-time CRM Manager to join their team!
The CRM Manager will be focused on developing strategies for engagement with the brand, while helping to maximize customer retention and value through relevant, timely email, SMS and push notifications.
You’ll also work closely with data engineers and help define technical roadmaps to align with marketing strategy.
Primary responsibilities include:
– Translating insights across the customer journey into hypotheses that inform the creation of new multi-channel testing
– Key point of contact with engineering and marketing to help determine priorities and translate requirements between teams
– Leverage customer segmentation and key insights to personalize communications
– Use creativity and knowledge of email best practices to develop testing roadmaps
– Use customer database to drive personalization through all channels
– Partner cross-functionally across Marketing, Product, Ops and Strategy
The ideal CRM Manager will have:
– 4-5+ years of experience in an email marketing role
– Expertise in customer marketing emails, SMS and push campaigns
– Understand data principles and how they impact automation and personalization
– Basic understanding of HTML is a plus
– Exposure to Salesforce
– Basic knowledge of SQL is extremely helpful
– Passion for data and focus on business KPI’s
– Strong organizations skills to support juggling multiple projects at once
This is a hybrid, full-time opportunity – the team is going into the office Tuesdays through Thursday.
Creative Circle
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