Job Description: Social Media Marketing/ Content Manager/ User Growth
We are seeking a dynamic and motivated User Growth/Social Media Manager to join our team. As a User Growth/Social Media Manager, you will be responsible for driving user acquisition and engagement through various social media platforms. Your primary focus will be on creating and implementing strategies to attract and retain a growing user base, enhance brand awareness, and drive conversions.
Responsibilities:
- Develop and execute social media strategies to increase user acquisition, engagement, and retention across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create and curate engaging and relevant content to reach the target audience and enhance brand visibility.
- Monitor and analyze social media performance metrics to identify trends, insights, and areas for improvement.
- Collaborate with cross-functional teams to align social media efforts with marketing, product, and customer support initiatives.
- Stay up-to-date with the latest social media trends, algorithms, and best practices, and implement these insights into the overall strategy.
- Plan and execute social media campaigns, contests, and promotions to drive user participation and increase brand loyalty.
- Engage with the community, respond to user inquiries, and foster a positive and interactive online presence.
- Utilize social media advertising and budget effectively to reach targeted audiences and achieve campaign objectives.
- Monitor user feedback and reviews on social media platforms, address any issues or concerns promptly, and maintain a positive online reputation.
- Conduct competitive analysis and benchmarking to identify opportunities for improvement and maintain a competitive edge.
- Agency Management: Collaborate and manage relationships with external agencies to support social media initiatives, influencer collaborations, and user acquisition campaigns. Work closely with agencies to define clear goals, deliverables, and KPIs, ensuring effective execution and optimal performance.
- Top Creators Relationship Management: Identify and establish strong relationships with influential content creators, key opinion leaders, and top influencers within the industry. Engage with top creators to develop mutually beneficial partnerships, collaborate on content creation, and leverage their reach to drive user growth and brand exposure.
- TikTok Shop management, you will be responsible for managing and optimizing our TikTok Shop projects with agency, driving sales by short videos and live streaming, and fostering a vibrant online shopping community. Your primary focus will be on developing and executing strategies to attract and retain customers, curate engaging product content, and enhance brand visibility on TikTok.
Requirements:
- Proven experience in social media management and user growth strategies.
- Solid understanding of social media platforms, algorithms, and best practices.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills. Creative thinking and the ability to create engaging and shareable content.
- Knowledge of social media advertising and campaign management.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with tools and platforms for social media management and analytics.
- Passion for staying up-to-date with industry trends and emerging technologies.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- If you are passionate about social media, user growth, and building a thriving online community, we would love to hear from you! Join us in our mission to create a vibrant and engaged user base and take our brand to new heights.
DHGATE Group
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