SEO Manager

Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal.

We’re focused on growth — for our clients, company and staff. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment.

Today, we’re ready to add another SEO Manager to our team. Our new SEO Manager will serve as a subject matter expert in all things related to SEO within your assigned team. You will act as a true organic channel expert, developing and managing a portfolio of client strategies, enhancing relationships, managing timelines and deliverables, and growing performance.

The SEO Manager is expected to work cross-functionally, finding opportunities to enhance our clients’ overall digital programs through SEO initiatives and complementary strategies with other services. You’ll collaborate with experts in Paid Media, Analytics, Creative, Content and Web Development. You’ll be the true face of SEO within your team and ultimately responsible for the success of clients’ SEO programs.

What You’ll Do

Here’s what we expect from our SEO Manager, with responsibilities broken down into two categories:

Channel Expertise & Innovation

• Responsible for driving the strategy, innovation and performance of multiple client SEO strategies and building long lasting client relationships
• Works directly with your manager and the Director of SEO to plan, implement and audit organic campaigns & SEO strategies that align with client KPIs and marketing goals
• Plays lead role in developing SEO channel strategy for clients, aligned with organizational and marketing goals and KPIs
• Responsible for quality of SEO deliverables, including alignment to client’s marketing objectives
• Lead channel innovation efforts, ensuring clients’ SEO strategies are following evolving SEO best practices
• Understand the client’s industry, audience and goals and stay on top of industry changes, trends & best practices and search engine updates.
• Translate channel strategy to time-bound, tactical roadmaps and then personally perform tactical execution

Strategic Client Relationship

• Identify upsell opportunities for clients on your team
• Clearly communicates complex SEO strategy and execution details to clients, providing expert opinion on client questions
• Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution.

What We’re Looking For

• 3-5+ years of experience in SEO and/or Organic Search dedicated roles.
• Previous digital marketing agency experience is a MUST-HAVE!!
• Experience with cross-functional digital marketing strategies
• Extensive experience with SEO website migrations
• Experience with Google Search Console
• Experience with SEO Tools & Platforms such as Majestic SEO, SEMRush, Moz, BrightEdge, Conductor, etc.
• Experience with analytics suites such as Core Metrics or Google Analytics
• Basic HTML and CSS competency
• Advanced skill with Excel
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity that will guide the research to inform your technical work
• Outstanding time management and organization skills
• The ability to accept constructive criticism in a professional manner and to learn from edits
• Comfort with constant personal and professional growth

PERKS/BENEFITS

• Unlimited PTO
• Comprehensive health, dental, vision, etc plans
• Peloton digital membership
• Monthly Team Events
• Paid Parental Leave
• 401(k) with Employer Match

WORK ENVIRONMENT

• We’re a remote friendly team. Whether you work remotely or out of our Arlington, VA office, you’ll be part of a remote work culture that emphasizes online communication (Slack, Zoom).
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly “work hard, play hard” mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 150 Top Workplaces of 2021 designation by the Washington Post. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can’t wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

Silverback Strategies