This can be a fully remote role
RESPONSIBILITIES:
- Collaborate with Regional business leaders (US, CA, EMEAA, China), digital brand communications team, CMI and agency partners to develop, manage and execute an impactful marketing strategy with brand focused content to elevate the House of Rohl brand driving business goals and KPIs.
- Embody the House of Rohl brand vision and act as the gate keeper with the Regions to collaboratively develop brand focused content including brand photography, brand collateral, videography, social media and digital marketing campaigns working proactively with external partners/vendors.
- Maintains a deep understanding of the demographics, psychologies, and behavioral drivers of the House of Rohl consumer segments
- Optimize annual brand investment while managing the daily and monthly budget details
- Work collaboratively across US and CA to drive the development and execution of the overarching public relations plan
- Collaborate to optimize the House of Rohl experience at the Merchandise Mart in Chicago including visual merchandising, products, communications, events and designer engagement.
- Collaborate with the paid media team and the PR agency to drive awareness and conversion
- Develop a clear understanding of the primary and secondary target audiences for House of Rohl; track and report performance against established KPIs and benchmarks on a Regional level.
- Manage website content to ensure messaging and creative is constantly being refreshed and aligns with current campaigns, including merchandising of homepage and products pages
- Manage email marketing strategy, including creating content calendars for email campaigns in collaboration with the BU, copy direction, briefing the agency on direction to drive both consumer and designer engagement.
- Drive the visual communication across the organization to amplify the House of Rohl brand story and ensure alignment with brand strategy at all times.
Qualifications
- Bachelor’s degree in Marketing is required. MBA or equivalent is preferred.
- Minimum of 7 years in CPG brand marketing or in advertising/public relations/communications with an agency with a keen understanding of brand building and strategy.
- Strong understanding of market research and consumer segmentation a must.
- Demonstrated experience managing external agencies through communication of a clear vision, strategy and target KPIs
- Experience developing and executing a multi-channel PR strategy in the luxury market
The base salary range for this role is between $102,300 – $115,000.
Additional Information
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.
House of Rohl
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