Marketing Manager

Trajectory Energy Partners, a solar energy development company, is filling a Marketing Manager position.  We are seeking a talented and creative Marketing Manager to join our dynamic team. As the Marketing Manager at Trajectory Energy Partners, this position will play a pivotal role in marketing strategy, content creation, website management, and developing marketing materials to support our community solar and utility-scale solar project development to elevate our brand and drive engagement with our target audiences.

Trajectory works with communities across the Midwest and Mid-Atlantic to develop community solar and utility scale solar projects. More information on the company can be found at: www.trajectoryenergy.com 

Responsibilities:

• Content creation: Develop engaging and informative content for various marketing channels, including website pages, blogs, social media posts, email campaigns, press releases, and marketing collateral, to promote our solar energy projects and communicate our value proposition to customers.
• Website management: Oversee and maintain Trajectory Energy Partners’ website, ensuring it is up-to-date, visually appealing, and optimized for user experience, and manage content updates in alignment with project milestones and corporate updates.
• Marketing materials: Create compelling marketing materials such as brochures, presentations, case studies, and videos to support our Development team and effectively communicate the benefits of our community solar and utility-scale solar projects to potential partners and stakeholders. 
• Branding and messaging: Ensure brand consistency across all marketing materials and communication channels, adhering to brand guidelines and tone of voice, and develop clear and impactful messaging to resonate with our target audiences.
• Digital marketing: Implement online marketing campaigns, including social media advertising, content distribution, and lead generation strategies.
• Market research: Conduct market research and competitor analysis to identify industry trends, customer preferences, and opportunities for Trajectory Energy Partners to differentiate itself within the solar energy market.
• Performance tracking and reporting: Utilize analytics tools to measure the effectiveness of marketing initiatives and campaigns, providing regular performance reports and actionable insights to optimize marketing strategies.
• Cross-functional collaboration: Work closely with project development teams and other departments to align marketing efforts with project-specific goals and overall business objectives.
• Event support: Assist in organizing and coordinating marketing events, industry conferences, and webinars to promote Trajectory Energy Partners’ projects and establish the company as a thought leader in the solar industry.

Qualifications:

• Proven experience as a Marketing Manager or similar role, with a focus on content creation, website management, and marketing materials development.
• Solid understanding of marketing principles, digital marketing strategies, and content marketing techniques.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content and effectively convey complex ideas.
• Experience in website management and proficiency in content management systems (CMS) to maintain and update website content.
• Strong creative and design skills, with the ability to develop visually appealing and impactful marketing materials.
• Proficiency in using marketing tools and software, such as Adobe Creative Suite (Photoshop, InDesign), email marketing platforms, and analytics tools.
• Detail-oriented with strong organizational and project management skills.
• Self-motivated with the ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Passion for renewable energy and a commitment to sustainability.

Position based in the Chicago area.  Trajectory has an office in Chicago, but work from home is flexible and most employees have a hybrid work schedule.  Travel across Illinois and other states to work with community leaders and local officials, and meet with other Trajectory team members on a regular basis. The salary range for this position is $60,000 to $90,000.

Trajectory Energy Partners