Account Manager, Public Relations
af&co., based in the heart of San Francisco, is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include restaurants, hotels, food and beverage brands and special events throughout the West Coast. We specialize in media relations, influencer relations, marketing, social media and launch strategy, as well as concept development and operational consulting. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. Our approach for each client is fresh, direct, creative and stylish. We inspire people to love our clients as much as we do! For more information, please see our website at www.afandco.com.
The Account Manager, Public Relations position requires a minimum of four to five years’ experience, with strong public relations expertise, complemented by sharp communication and leadership skills. Account Managers are responsible for achieving and maintaining client satisfaction. A passion for the hospitality industry, food, restaurants and travel, as well as a desire to learn more about marketing and brand strategy, are key to success in this role.
Please note: To better support our clients needs this is a hybrid position that requires residency in the San Francisco Bay Area or LA.
af&co. Fundamentals
We are looking for someone who:
- Possesses a strong portfolio of secured local and national media coverage, particularly focusing on the hospitality industry
- Has strong relationships with West Coast and national media, ideally with a long list of San Francisco Bay Area writers, specifically those that cover hospitality, food and beverage
- Is detail-oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal-setter and excellent communicator
- Possesses a keen interest in and passion for food, restaurants, cocktails, travel, and the hospitality arts and culture in general
- Has excellent writing skills, which can be applied creatively and effectively to anything, including an Instagram post, a case study or client newsletter
- Is a natural networker and team player with strong social skills who can juggle multiple projects with finesse
- Is a born story-teller with strong persuasion skills
- Serves as a knowledgeable mentor to junior colleagues
- Fosters a fun, friendly, open, drama-free and efficient work environment
- Brings strategic rigor and a high quality of work to every account or project
- Displays friendliness, courtesy and attentiveness to client needs
- Is highly productive and efficient in time management
- Is adaptable and responds quickly to internal and external communication
- Expertly uses Microsoft Office and Google Calendar, Docs, Sheets and Slides
Responsibilities
A successful Account Manager, Public Relations candidate will be able to do the following for up to seven clients:
- Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members
- Lead the charge on drafting integrated quarterly communications plans and creation of creative media relations initiatives that drive relevance and revenue
- Run Key Messaging sessions with new clients and create Key Messaging document
- Ideate, write, edit, and execute pitches and press releases that achieve goals for clients and agency
- Build and oversee the creation of targeted media lists for client pitches
- Develop and maintain strong relationships with both traditional and nontraditional media
- Secure earned media features, mentions and round-ups for clients on a regular basis
- Manage editorial calendar and HARO opportunities for clients, including tracking deadlines, sharing opportunities with other account managers
- Measure ROI and utilize data to make informed strategic or tactical recommendations
- Manage client photo/video shoots as needed
- Oversee creation of timely activity reports each quarter
- Collaborate with account teams on the planning and execution of events for af&co. clients, with oversight by the Leadership Team
Benefits
- Working with a fantastic, tight team of PR and marketing pros who are passionate about our industry and clients
- Medical, dental and vision insurance
- Business development bonus
- Paid vacation with additional comp time
- Work from home four days a week
- Five “work from anywhere” days per quarter (working in Pacific Time)
- Partial reimbursement for cell phone service
- Quarterly dining stipend to conduct industry research
- 401K retirement plan with profit sharing
- Pre-tax transit benefit
- The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages!
The budgeted salary range for this position is $65,000 – $75,000 and is based on experience, accomplishments and skills. Please contact Rose Guiliano at rose@afandco.com with your resume and a cover letter telling us about:
- Why you think you are a fit for this position
- Salary expectations
- Your restaurant/hotel passion and expertise
- Favorite restaurant/chef and why?
Please also include two to three examples of your recent related work as well as links to social media profiles, blogs or other digital content. Finalists will be asked to arrange calls with references.
af&co. is proud to be an Equal Opportunity Employer.
af&co.
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