Membership + Marketing Manager
Cleveland Scene is looking for a Membership + Marketing Manager to oversee and execute the implementation, management, and growth of Scene’s reader membership program, including various readership engagement projects. Concurrently, the Membership + Marketing Manager is responsible for all marketing efforts for Scene’s ticketed fundraising events and promotions weeks.
Cleveland Scene is a Chava Communications company. Chava Communications (pronounced Ha•vuh) is a modern media, marketing, and events company that connects local businesses with culturally engaged audiences through world-class events, strategic marketing services, and independent journalism.
Our passion is to create sustainable futures for our local journalism, giving voice to communities, clients, and culture in the markets we serve.
At Chava, our team is made of people who embody our core values: integrity; transparency; curiosity; humor; agility; innovation; and chutzpah!
The Ideal Candidate
They’re passionate about the role of local, independent journalism in the community, and are excited by the opportunity to connect community members with information, events, and stories that matter to them.
The Membership + Marketing Manager works in content creation (email newsletters, stories, social media) and technology. They can build a Mailchimp campaign, set up and interpret a Google Analytics report, and work with writers and creatives to deliver a story. They are organized and they’re organizers. They work from a plan but happily adjust as needed while crafting trust-based relationships with all sides of the market: editors, reporters, marketers, advertisers, and readers.
The ideal candidate can create and implement strategic marketing campaigns while keeping an eye on ticket sales, and drive marketing messaging, placements, and strategic partnerships.
Most of all, this candidate loves learning. The role is multi-dimensional and nobody will have every skill or strength. They’re willing to learn, delegate, and teach others as they help build a program across multiple markets.
This position’s Membership and Marketing duties operate as a virtuous circle that expands Cleveland Scene’s reach to enhance its position in the community.
Job Responsibilities:
- Working in partnership with the Chief Marketing Officer, and Publisher, the Membership + Marketing Manager will oversee in-house marketing campaigns (traditional, in-house, and social media)
- Oversee production of event collateral, advertising, marketing, etc. in conjunction with the publisher, marketing, and design team
- Oversee event sponsorship deliverables, and assist the sales team in the development of sponsorship proposals
- Work closely with CMO and Publisher to develop, implement, and manage ticket and marketing strategies to maximize attendance and revenue
- Develop, maintain, and grow strategic partnerships and sponsorships with local, regional, and national businesses, governments, press, charities, and civic organizations
- Draft and/or edit a member solicitation email, welcome series, and thank you emails.
- Review membership reports, identify trends and concerns, and ensure that fulfillment or customer service questions are being resolved
- Conduct ongoing meetings with our Editorial team regarding reader engagement and membership growth opportunities
- Update shared content calendars that track emails, social media posts, and ads.
- Participate in donation platform training or member revenue best practices webinars
- Serve as a member of the Events Planning Team who participates in event strategizing, planning, and coordination, and as a lead on some Cleveland Scene community events
- Serve on Cleveland Scene’s social media and audience engagement teams that help elevate Cleveland Scene’s position in the community, build awareness of the Cleveland Scene brand, and drive traffic to clevescene.com
The Successful Membership + Marketing Manager Will:
- Have four or more years of experience in marketing/communications
- Have a Bachelor’s degree (Master’s preferred)
- Be comfortable working in a fast-paced, deadline-driven environment
- Enjoy working on multiple projects simultaneously, with a track record of successfully bringing them from conception to completion
- Be an excellent communicator able to work with a range of personalities at all levels of an organization
- Work well independently and can complete tasks with minimal supervision
- Be experienced with building emails and multi-message campaigns (preferably in Mailchimp) and is comfortable with email testing, reporting, and coding.
- Be Fluent in e-commerce and social media platforms.
- Be familiar with Google Analytics and other analytics/metrics tools.
- Be a wordsmith, an editor, and a storyteller.
- Know what hooks people, but also look at the data to show you the difference between clicks, engagement, and conversions.
- Be comfortable with data and people.
- Be self-directed and organized but also comfortable with how to find answers to uncertain questions.
PERKS & CULTURE:
We ask a lot of our employees, which is why we give so much in return. In addition to your competitive salary, two weeks of paid time off, two weeks in paid holiday time off, health and dental benefits, and a 401k retirement plan, the job also comes with perks!
• Events & Entertainment: Our employees are privy to tickets to dozens of events, concerts, and festivals around the city. You’ll have the opportunity to attend some of the most unique and engaging events, on us.
• Culture, Flexibility & Atmosphere: We work hard and play hard. Our team is made up of passionate and creative people who believe in what we do. Cleveland Scene offers a casual, fast-paced work environment where you can grow your career and make a difference in the community in an inclusive and non-corporate space. We also offer flexible work-from-home/hybrid options.
NEXT STEPS:
• Submit resume and cover letter to cassandra@chavagroup.com w/subject line: Membership + Marketing Manager Application
• No resume will be considered without a cover letter
BENEFITS:
- Medical, dental, vision, and life insurance benefits
- 401k program
- Paid Personal Time Off
- Paid maternity leave
Job Type: Full-Time, exempt
Salary: $65,000+
Chava Communications
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