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HomeBrand Manager

Brand Manager

$$$

Brand Manager

Qualifications:

  • 5+ years’ experience selling/ influencing decision makers
  • Proficient syndicated data (Google Analytics, IRI, Nielsen, SPINS)
  • Experience in the CPG marketing products to consumers at brick & mortar retailers
  • Strong customer service focus and experience working in a B2B role
  • Experience executing marketing plans
  • Strong attention to detail with the ability to manage multiple priorities
  • Experience managing trade funding and invoice processing
  • E-Commerce experience including Amazon Vendor Central/ Seller Central experience
  • Bachelor’s Degree with emphasis in Marketing, MBA a plus

Responsibilities:

  • Work closely with marketing/sales leadership and agencies to develop and execute marketing plans for assigned brand
  • Willingness to roll-up sleeves and “dive into the data” to analyze sales trends using SPINS, Google Analytics, GP and E29 KPI dashboard
  • Work cross functionally with product development, financial planning, forecasting/ buying team, marketing counterparts, agency, and sales team to deliver annual goals
  • Work with sales teams to understand business needs and provide timely updates and communication on marketing activity
  • Develop sales promotional materials as needed
  • Develop monthly performance reports including competitive activation, in market brand results and marketing recaps
  • Lead SOW/ Marketing expenditures estimates, track expenses and process invoices for assigned brand.
  • Represent marketing function in division sales and marketing meetings and calls
  • Lead strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, merchandising, sampling and trade promotions.
  • Work with third parties to execute brand goals
  • Participate in tradeshow and weekend marketing events as needed.
  • Ability to participate in weekly evening calls with international counterparts

Plus:

  • Knowledge of FDA’s regulation on food, dietary supplement and or drug labelling requirements
  • Passion for health and wellness
  • Book keeping skills

Appleton Finn

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Expiration date:
11-10-2023

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