ABOUT PDQ
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If you are looking for a passionate, exciting, and team-oriented career opportunity with a well-established and successful company, this job is for you!Â
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PDQ Manufacturing, a Lancaster, PA-based commercial door hardware manufacturer, is seeking a Marketing Manager who will lead our company’s marketing efforts.
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At PDQ, we manufacture architectural commercial-grade mortise locks, cylindrical locks, deadbolts, hinges, door closer, exit devices, flat goods, and cloud-hosted access control, including stand-alone and networked devices.
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MARKETING MANAGER JOB DESCRIPTION
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As a Marketing Manager, you will play a pivotal role in driving our marketing strategies and initiatives to promote our brand, increase customer engagement, and achieve business objectives. Through the voice of customers from the sales team and our customers, you will develop marketing strategies that drive growth of our products over the long term. Finally, you will organize company conferences, trade shows, and major events.
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Successful candidates for this position are recommended to have a bachelor’s degree in business, marketing, or communications. You will also need to have proven experience in running a marketing management team. High competency in project and stakeholder management is a huge advantage.
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Supervisory Responsibilities:
- Hire and train staff in the Marketing department.
- Oversee the daily workflow and schedules of the Marketing department.
- Conducts performance evaluations that are timely and constructive.
- Handles discipline and termination of employees in accordance with company policy.
JOB DUTIES:
- Overseeing the marketing department.
- Provide leadership for your team members that inspires and encourages creativity and growth.
- Use CRM to develop content marketing campaigns and track success rates.
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan to all internal stakeholders.
- Competitor research.
- Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Developing promotions to assist sales reps in selling PDQ products.
- Understanding budgets and finance, including expenditures, develop ROI data from programs, events, and campaigns.
- Keep current data describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
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REQUIRED SKILLS, KNOWLEDGE, AND ABILITIES
- Bachelor’s degree or equivalent 4-6 years of relevant experience
- Excellent leadership and communication skills
- Experience with digital marketing, including connecting with customer groups online with content at the time of decision-making.
- Experience in tracking digital marketing effectiveness, including SEO, web traffic, channel traffic, click-through rates, bounce rates, etc.
- Experience in running a marketing team.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written, and oral communication skills.
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
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PHYSICAL REQUIREMENTS:
- Prolonged periods of standing, bending, squatting, walking, and sitting at a desk/working on a computer.
- Must be able to lift 15+ pounds at times.
BENEFITS
- 401(k) Match
- Health Coverage
- Dental Coverage
- Vision Coverage
- Health Savings Plan
- Life and STD Insurance (Company Paid)
- PTO (w/accrual)
- Employee Referral Program
- Paid Holidays
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PDQ Manufacturing
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