Freelance Paid Social Strategy Director – Luxury Brands

Freelance Director, Paid Social (Digital Agency)

NYC based, hybrid working

Day rate flexible for the right person

The Agency

We are working with an award winning global social & digital agency with offices in the UK & US. The agency boasts an impressive portfolio of brands across Fashion, Beauty, Gaming, Retail & Drinks

Office based in NYC, hybrid working.

Role

We are looking for a Paid Social Director who thrives in fast-paced environments and loves the challenge of discovering engaging and innovative content that genuinely excites our target audience. You’ll be the hands-on visionary involved in creating impactful social, digital and brand activation campaigns, from concept to execution, working with asavvy team and across clients to help brands effectively tell their story through various channels.

We’ll depend on you for the development of our offering; championing and selling social work, actively evolving social strategies which promote excellence, and translating marketing and branding strategies into fresh and impressive campaigns. All this while always acting as the guardian of quality and overall look and feel.

If you are passionate about all of the small things and are eager to get your hands dirty with ever-evolving work across various projects, we’d like to meet you.

Responsibilities

• Working from a brief with a copywriter or other members of the creative team, generating social ideas to present to clients
• Paid social & strategy
• Develop the strategic direction of our Paid Social offering to consistently drive results for our clients
• Understand how to optimize for specific results
• You’ll be responsible for developing, executing, and improving our paid social strategies to achieve business goals, strengthen our brand, and get the best return on investment
• Strong analytical skills; able to use data to optimize day-to-day performance and run split testing campaigns
• Utilize a data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our app acquisition initiatives

Requirements

• Experience using thoughtful creative to reach and engage audiences
• Strategic experience of paid social
• Profound knowledge of social media platforms, advertising technologies, and emerging trends in the paid social landscape
• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders
• Excellent written and verbal communication skills
• A keen eye for design and visualization, and a meticulous attention to detail
• Time management and multitasking abilities
• Ability to meet deadlines in a high pressure environment
• Inspirational and visionary with the self-drive to maintain and improve standards
• Team player with flexibility to step in when needed on any project
• Minimum 8 years experience
• Agency or social media experience strongly preferred

Benefits

What you get

• Autonomy to lead your projects and grow your accounts; as your account grows – so will your team
• Great benefits offerings including Medical, Dental, Vision, FSA, Commuter Benefits, Life Insurance and 401K, just to name a few
• Generous time-off package, including the last week of the year off
• Plus, much more!

Interested? Apply today!

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