Marketing Project Manager

Position Description

• As the Marketing Project Manager, you will provide coordination and allocation of internal and external resources for the purposes of production and delivery of marketing assets for our client’s products and services, such as go-to-market campaign deliverables and member materials. Working collaboratively with agencies and internal teams, you will develop and manage internal timelines, as well as manage resources, scope and required documentation for deliverables within approved projects.
• Build and manage deadline-driven workflows in Workfront (SaaS) for internal and external creative teams responsible for developing writing and design for Partner plan advertising campaigns, sales enablement deliverables and member materials.
• Project manage delivery of assets for print and media buy deadlines.
• Manage traditional and digital media, as well as sales enablement and other marketing materials performance reporting from agencies and internal Marketing teams to inform strategies and senior leadership.
• Manage marketing communication materials performance reporting working with Member Engagement Committee to measure utilization of member materials.
• Coordinate reviews with Government Relations staff to ensure compliance with CMS and other statutory requirements.
• Communicate frequently and consistently offering specific, clear direction to stakeholders and project assignees to ensure workflows move smoothly and meet deadlines.
• Adapt project workflows and timelines to reflect unforeseen changes and new developments as project progresses; maintain flexibility.
• Provide input and collaborate with copywriters, graphic designers, and stakeholders to help ensure preferred outcomes are being met before final delivery.
• Collaborate with Market Manager to ensure changes in projects are aligned with strategic goals.
• Collaborate with business partners for unplanned campaign and/or member material opportunities to ensure all touch points articulate the required and desired components of products and/or services for prospects and members.
• Other projects and duties as assigned

Education

• Associate or Bachelor’s degree; demonstrated experience may be considered in lieu of a degree.

Required Experience

• At least three years’ experience in project and process management within a healthcare setting (managed care organization, regulatory agency or health insurer) using a project management tool, such as Workfront or ServiceNow.
• Experience leading team or departmental status meetings and assigning jobs to internal and external resources such as designer, writer, and/or agencies.

Preferred Experience

• Experience working in SaaS systems.
• Knowledge of marketing channel execution including marketing communications for members and prospects, go-to-market advertising for traditional and digital channels.
• Knowledge of Medicare and/or Medicaid and regulatory review for all.

Q Consulting