The Company
Scout Clean Energy is a leading US renewable energy developer, owner and operator headquartered in Boulder, Colorado. Scout is developing a MW portfolio of over 24,000 MW of wind, solar and energy storage projects across 22 US states. Scout is an owner-operator with expertise in all aspects of renewable power project development, permitting, power marketing, finance, construction and asset management. Scout is a portfolio company of Brookfield Renewables’ Global Transition Fund.
Scout is made up of renewable energy industry veterans who are making a difference in our world. Our team’s work ethic is second to none. We identify problems, create solutions, and deliver them professionally to our customers, stakeholders, partners and one another. We do the right thing when no one is looking because we are committed to our collective success and because we believe that our uncompromising integrity is key to the collaborative relationships that drive our business.
Position Summary
The Director of Marketing at Scout will be responsible for developing and enhancing our marketing efforts aimed at reaching commercial and industrial customers, as well as the broader industry community. You will leverage your expertise in marketing and communications to establish go-to-market strategies based on informed research to support our complex sales process. The Director of Marketing will lead our efforts in establishing our corporate brand positioning and communicating Scout as industry partner and employer of choice.
You will set our team’s strategic direction for customer communications and community engagement. Through a combination of instituting marketing tools and resources, coaching and training the origination team, and refining corporate communications, you will play a key role in developing Scout’s messaging and streamlining our brand identity in the marketplace.
Serving as Scout’s expert in strategic communication, product marketing, and thought leadership, the Director of Marketing will leverage their in-depth understanding of marketing tactics, tools, and strategies to lead market research and effectively communicate Scout’s value to customers and potential employees.
Reporting to the Chief Commercial Officer, the Director of Marketing will receive little instruction on day-to-day work but will receive general instructions on new assignments and commercial strategic direction. Responsibilities will include:
- Support the Origination and Commercial teams in implementing the go-to-market strategy and corporate positioning, developing materials and tools based on market research to effectively understand Scout’s market positioning and communicate our value proposition.
- Developing and executing marketing strategies by conducting competitor analysis, customer profiling and segmentation, and analysis of potential markets to generate leads for our origination activities, understanding Scout’s business goals and objectives.
- Develop commercial marketing processes, policies, plans, and key performance indicators (KPIs). Monitor performance and identify improvement actions by collaborating with the Origination and Commercial teams.
- Provide comprehensive training to Origination team and share best practices, tools, and approach for responding to customer inquiries about our technologies and products.
- Maintain detailed reporting on Origination and Commercial team activities to facilitate knowledge sharing and coordination with cross-functional activities.
- Drive and manage corporate communications through digital and, when applicable, print channels. Oversee website upkeep and social media channels.
- Revised: Take charge of the marketing budget and supervise external marketing support, including creative freelancers, consultants, and contractors. Continuously monitor and optimize these external resources.
- Provide regular reports and effectively communicate with management.
- Apply creative, innovative, and analytical problem-solving approaches to continuously advance and mature corporate marketing efforts.
You will develop and secure approval for a strategy to bring the marketing and communications function in house, including a team of specialists over time, to maximize and refine Scout’s brand and product marketing efforts through both digital and print channels. Additionally, you will oversee the implementation of a Customer Relationship Management (CRM) platform to drive organization and scalability in customer outreach and management efforts.
- Hire and manage and team of marketing specialists over time to build an effective in-house marketing engine.
- Research, select, and oversee the implementation of a CRM platform. Act as a power user to manage the Origination team’s customer data and train new users in the system.
- Create and continuously refine marketing outreach material including print, shortlist presentations for customers, and white papers.
- Facilitate thought leadership efforts leveraging creative writers and Scout’s subject matter experts and drive publications through digital and community channels.
The Director of Marketing will also collaborate closely with the People and Culture team to develop and establish messaging across industry and social channels, promoting Scout as the preferred employer.
- Collaborate with the People and Culture team to comprehend and shape communication and messaging across social media and industry channels, positioning Scout as a top employer.
- Establish consistency in brand messaging across Origination and Commercial teams and the People and Culture function to ensure continuity between customer and future employee corporate branding.
- Oversee the People and Culture social media channel to ensure a structured cadence alongside other social communications.
Qualifications
- A Bachelor’s degree from an accredited four-year college or university in business, marketing, or a related discipline (an advanced degree in a related discipline can be considered in lieu of experience).
- Minimum of five years of professional experience in marketing or sales.
- Proven track record of self-motivation and drive to exceed expectations.
- Experience in the energy or renewable energy industry.
- Preferred experience in targeting large commercial and industrial customers in deregulated markets.
- Proficiency with Microsoft Office suite, particularly Outlook, Word, Excel, and PowerPoint.
- Strong data management skills, including the ability to manage, organize, and report on large sets of data using Excel or other database systems.
- Experience with system interfaces and managing connectivity between systems.
- Familiarity with website interfaces and the ability to extract recurring data.
- Exceptional verbal, written, and visual communication skills.
- Willing to travel as determined by the needs of the position.
Organizational Fit
- Demonstrated ability to work in a flat organization, successfully leveraging the expertise of multiple colleagues in different lines of reporting.
- Strong communication, project management and team-building skills experience working with cross-functional internal and external technical advisors and stakeholders.
- Ability to multi-task and arbitrate between conflicting priorities with clear target setting and follow- through capability in a fast-paced work environment.
- Authorized to work in the United States.
Scout’s Values
- Mission-Orientation. High achievers who want to make a difference in this world and contribute to Scout’s stated mission.
- Teamwork. Respectful and appreciative colleagues with strong interpersonal skills and a commitment to fostering positive relationships across organizational boundaries to deliver on shared team goals.
- Safety. Uncompromising advocates for the health and safety of fellow employees, contractors, customers, and community members.
- Integrity. Ethical professionals who do the right thing even when it is difficult.
- Initiative. Resourceful self-motivators who thrive in a fast-paced, entrepreneurial environment because of their exceptional leadership, work ethic, and organizational skills.
- Intelligence. Problem-solving learners who can make informed decisions quickly and create innovative and pragmatic solutions to challenging problems.
Timeline and Location
We will review resumes for this role on an ongoing basis with a start date likely in Q3 2023.
Our ideal candidate will be willing to work from our Boulder, Colorado, office at least three days per week. Remote work arrangements will be considered for more experienced candidates.
Compensation
Target base salary: $175,000-$200,000.
Attractive bonus potential.
Scout offers a full range of benefits, including medical/dental/vision insurance with attractive premiums, 401(k) match, STD, LTD, an Employee Assistance Program, and a range of optional supplemental insurance coverage.
Scout Clean Energy
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