Senior Product Manager, Growth

About the Team (Hearst E-Commerce)

Hearst is a leading global, diversified media, information, and services company. Its major interests include: a large consumer media portfolio, including 300 magazines, 24 daily and 42 weekly newspapers, 33 broadcast TV stations, content production services, and ownership interests in ESPN and A&E; the global financial services company Fitch Group; Hearst Health, a provider of decision support data and software supporting healthcare; and Hearst Transportation, an industry leader in fleet and repair data.

Hearst E-commerce is a newly formed organization focused on developing and supporting E-Commerce across Hearst’s consumer media portfolio. Our goal is to make it easier to buy all the goods and services our thousands of journalists research every day. We work across a range of focus areas, including building and operating marketplaces, creating performance advertising tools, to helping develop editorial tools to simplify content creation workflows. This breadth helps give our team unique perspectives into the needs of Hearst’s reader and viewership across the globe.

As a member of the larger Hearst community, our team is focused on developing a supportive, inclusive culture, and giving back to our communities. Hearst employees have access to extensive training and development opportunities, ranging from robust internship, mentorship, and sponsorship programs to unique opportunities to partner with emerging women-led startups in media, technology and data funded through HearstLab, one of our venture investment groups. Our community support includes the Hearst Foundation, which has overseen more than $1.3 billion in grants to build healthy, productive, and inspiring opportunities, to our corporate donation matching.

Your Impact

The Hearst E-Commerce team is seeking an exceptional Senior Product Manager to lead and establish our product marketing and customer acquisition efforts for our e-commerce marketplaces across Hearst Magazines.

As a Senior Product Manager, Acquisition you will be responsible for creating strategic go-to-market product plans, positioning and messaging, drive impactful product launches, conduct market analysis and competitive research, and collaborate with cross-functional teams to promote our products across various marketing channels. You will partner and collaborate with product, UX design, UX research, engineering, and all business partners to ideate and bring life to new experiences for our customers. Ideal candidates can balance strategic thinking with outstanding execution and attention to detail. You are a confident communicator with a solid background in digital marketing and relevant industries. You love creating compelling stories that articulate products and features benefits and value, while balancing quantitative and qualitative factors.

If you’re interested in a startup environment with an opportunity to define new customer experiences in support of our many Hearst media brands, then this may be the role for you.

Your Responsibilities

• Develop and execute a growth strategy to drive user acquisition and expand the marketplace’s customer base.
• Create a set of successful channel strategies, roll out and analyze effective campaigns, and optimize performance over time.
• Own marketing solutions across email, social media, and on-site traffic drivers. Will be a mix of product and delivering a marketing strategy through internal partner teams.
• Implement, test, and iterate on feedback loops that gain trust between Hearst ecommerce & our users
• Collaborate with cross-functional teams to align growth initiatives with overall business objectives.
• Conceptualize and execute A/B tests and experiments to optimize user acquisition and conversion.
• Drive aggressive execution, staying ahead of dependencies, making smart tradeoffs, coordinating dependencies, and maintaining communication throughout the organization to guarantee a smooth and efficient product delivery.

About You

No two projects are alike, nor are two candidates. The following experiences are common within your peer group, but not strict requirements. We encourage all candidates with some applicable qualifications to apply.

• 4-7 years of experience in a product marketing management role or growth/acquisition in an online consumer-focused or ecommerce company, with an emphasis on consumer-facing experiences.
• Product and user focused. You understand our users and center their needs when communicating the value and benefits of our products and features.
• Excellent communicator (written and spoken), presentation, and interpersonal skills.
• Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations, and drive business outputs.
• Ability to collaborate and operate cross-functionally, establish credibility with stakeholders, and work with key internal and external partners to get things done.
• Proven ability to lead multiple work streams simultaneously
• Innovative problem solver, able to move quickly and think creatively in ambiguous environments
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Ability to set and drive “think big” strategy, while also rolling up your sleeves and providing detailed guidance on individual projects

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $150,000-$175,000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Washington. The reasonable estimate, if hired in Washington, is $150,000-$175,000. Please note this information is specific to those hired in Washington. If this role is open to candidates outside of Washington, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid time off (including 10 paid holidays, 15 days paid vacation, three personal days, and seven days of paid sick time), employee assistance programs, and more.

ABOUT US

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19% of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men’s Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks. To learn more about Hearst, visit hearst.com.

Hearst is an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law.

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