Position: Creative Director
Employment-Type: Full Time
Location: New York, NY
Compensation: Top of market compensation, benefits, vacation policy
About Pique
From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.
Position Overview
We are looking for a highly talented Creative Director to help build the preeminent brand in wellness and beauty-from-within. This is a rare opportunity to craft profound narratives with rich cultural myth, deep emotional content and resounding cultural relevance to influence consumer behavior in a digital environment.
Responsibilities
- Work directly with visionary founder and CEO to develop and execute a creative strategy that meets brand and business objectives
- Lead creative team consisting of designer, art director, and performance copywriter
- Manage consistent look and feel, brand voice and messaging across all touch points – including but not limited to email, social media, paid socials, partnerships and site (product)
- Lead all photoshoots and creative execution to continuously set higher artistic and creative standards with each new campaign. Uphold luxury status of brand while driving revenue, brand adoration and engagement
- Concept and execute campaign creative to drive measurable performance across the conversion funnel
- Help lead performance creative team consisting of producer and video editor
- Lead, coach and motivate creative team members for high performance and autonomy
- Collaborate with cross-functional teams, leading creative meetings as needed, to meet all creative needs of organization
- Manage relationships with external creative partners – agencies, freelancers and other contributors as needed
Qualifications
- 7+ years of in-house or agency experience in brand creative, performance creative and/or editorial department
- Roll-up your sleeves, get in the weeds, extremely adaptable to change, no job too small attitude, a must
- Motivated by organizational ambition instead of personal ambition, a must
- Ability to receive and deliver radical candor, a must
- Experience leading creative teams and art directing across mediums – photography, video, graphic design, print etc
- In-depth understanding of DTC eCommerce, performance branding, internet standards and interactivity – especially social media, email, content marketing and site (product)
- Broad cultural and international exposure, especially to art, architecture, design and luxury branding, a plus
- Passion for health, wellness, beauty and interest in mindfulness practices, a plus
- A strong communicator, both visually and verbally
- Highly organized and resourceful with ability to deliver excellence while addressing creative needs for different departments and stakeholders
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