Fully Remote Marketing Program Manager

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group