Job Summary
The Product Manager is the internal subject matter expert for a leading portfolio of innovative technology for complex limb reconstruction and personalized limb salvage solutions for patients being treated for cancers of the musculoskeletal system. The Product Manager is responsible for delivering the overall product management, product launch execution, and sustaining product marketing needs for Onkos Surgical across a suite of portfolio programs. The Product Manager will be responsible for developing and executing product launch plans and deliverables to effectively commercialize new technologies for the US field sales team, distributors, and customer base. The Product Manager will also drive the management of outside marketing and promotional vendors related to these product lines, develop and execute training for new product development initiatives, and will drive product knowledge excellence to ensure the level of subject matter expertise for the field selling organization. Working with the entire team, sales network, and surgeon KOLs, the Product Manager will collaborate to develop a winning marketing strategy.
Responsibilities
- Product Champion – Become recognized as a Musculoskeletal Product Champion by developing and continuously updating knowledge on the product, procedures and market to effectively support the products at launch. Support sales and medical education training programs.
- Launch Excellence- Own product launch execution excellence for all new market introductions to drive the attainment of corporate revenue and performance goals. Develop robust product launch plans in collaboration with marketing and sales leadership. Drive execution of product launch plans with team support.Â
- Product Management – Provide direction and marketing representation into the Design Control Process for new product development. Emphasis will be on gathering VOC throughout all phases of product development and includes the development of marketing questionnaires, arranging product evaluations, and implementing competitive research and post market surveillance. The Product Manager will be responsible for the Orthopedic oncology product line commercialization strategy.
- Brand planning – Support Onkos corporate branding initiatives related to product and contribute to overall strategic marketing and branding initiatives. Implement approved programs within agreed budgets. Ensure strategies accommodate the changes taking place in the market and respond to customer and patient needs.
- KOL Management – Develop effective relationships with key opinion leaders and maintain strong working relationships with both internal and external customers to support current and future objectives related to the product portfolio. Align internal resources with customer requirements to implement programs and find solutions to field challenges.
- Interdepartmental Collaboration – Communicate effectively with the entire team and provide support as needed to improve speed to market and manage critical business objectives. Establish, develop and maintain field contact with Regional Sales Director’s and distributors in key markets.Â
- Strategic Development – contribute to overall Marketing and portfolio strategy, assuming roles in educational programs, trade presence, portfolio development teams/panels, digital marketing expansion, and organizational initiatives at the direction of leadership.
Requirements
- Passion to serve and be an advocate for patients by supporting the needs of their caregivers and the Onkos Surgical sales team.
- Embody a patient/caregiver/customer first attitude throughout execution of all tasks.
- Eagerness to help build a purpose-driven, reputable company.
- Bachelor’s degree required. MBA or Master’s degree a plus.
- 4-6+ years’ experience in Implantable/Surgical Medical Device Marketing across Brand Management and/or Product Management, with a track record of high performance.
- Demonstrated experience in product and project management, especially new product launches.
- Ability to identify new business development initiatives.
- Working knowledge of financial planning and budget management.
- Comfortable interacting with surgeons, sale force and hospital administration in a positive manner that represents the corporate image and message at all times.
- Good analytical skills.
- Goal focused, task oriented, able to communicate well.
- Travel requirement: Up to 35%.
About Onkos Surgical
At Onkos Surgical, we believe individuals with cancer and other complex orthopaedic conditions requiring surgery deserve solutions designed specifically for them. These individuals, their caregivers and their support network deserve an organization passionately championing their cause.
At Onkos Surgical, we will:
- Find solutions to our patients’ unmet clinical needs and advocate for their cause.
- Partner with surgical oncologists through research, education and innovation, to treat their patients more effectively and more efficiently.
- Collaborate with regulatory agencies to find pathways to provide timely solutions while upholding the highest standards of quality or compliance.
- Fulfill our employees’ desire to make a difference in the lives of the patients they serve while achieving their own professional growth.
- Deliver value to our customers and shareholders.
Onkos Surgical
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