Marketing Program Manager

Position: Program and Marketing Manager

Purpose: The Program & Marketing Manager (PMM) will coordinate the Coastal Bend Navigator program to leverage community outreach and education resources and ensure that Texans have in-person and/or virtual enrollment assistance throughout the Coastal Bend and Rio Grande Valley service region. This program aims to facilitate the purchase of affordable, qualified health benefit plans; reduce the number of uninsured Texans; reduce disruption when individuals lose employer-based insurance; promote healthy lifestyles; and improve the quality of health care for Texans. 

Essential Functions and Responsibilities:

1. Program & Marketing Manager (PMM) is responsible for overseeing overall Health Insurance Marketplace education to the public as well as providing ongoing staff education on Marketplace and other healthcare-related issues to targeted populations.

2. Schedule and facilitate weekly navigator meetings, training, and workshops as specified by the Navigator grant requirements and as needed to carry out functions of the Navigator Program. 

 

3. PMM works on developing and maintaining relationships with community stakeholders and relevant outside agencies in the Service Area.

 

4. PMM is required to travel to outlying counties within the service area to staff and attend scheduled education and insurance enrollment events with Navigator Program Staff as needed.

5. Organize, facilitate, and delegate the planning of outreach, enrollment, and marketing within the CBCIL Navigator Program service area. Supervise and lead the Navigator program staff; Be able to effectively communicate expectations to the team while creating a challenging but fun work environment. Always looking for ways to encourage, support and assist the team, setting up the team for success each day to drive the greatest possible.

 

6. Complete required weekly, monthly, and quarterly reports and supportive information and submit them in the CMS HIOS System as timely as the program requires. 

 

7. Available for some evening and weekend work throughout the duration of the grant is required. 

 

8. Assist uninsured individuals with enrollment into Qualified Health Plans from the Health Insurance Marketplace. Assist newly insured individuals in learning about insurance plans and how to utilize insurance.

 

9. Track progress toward goals and regularly communicate with the Program Director about performance and needed adjustments. 

 

10. Complete the Healthcare Navigator training and certification process; ensure all staff complete the training and certification process.

11. Implement an evaluation and monitoring strategy to ensure Navigators are carrying out their roles effectively;

 

12. Work collaboratively with other involved regional entities, community representatives, and members of the advocacy and business communities to deliver a cooperative and coordinated effort around public education, outreach, and enrollment assistance.

 

13. Attend ongoing education and training as directed by Management;

 

14. Handle and prioritize a variety of assignments and meet deadlines. 

 

15. Schedule, coordinate, and deliver community educational presentations, seminars, and outreach events to educate people about the Marketplace and Qualified Health Plans and provide enrollment assistance to the target population.

 

16. Provide excellent customer service to both internal and external clients. Internal: Navigator staff; CBCIL staff; External: media; local Navigator partners

 

17. Provide media interviews, including local news stations, social media, and other outlets; Develop creative content for outreach; work with external media and marketing companies as directed by management; develop relationships and build media outreach strategies.

 

18. Motivate the productivity of staff through leadership, development, and support.

 

19. PMM may act on behalf of the Program Director to address daily programmatic office and staff issues in the absence of the Program Director and for continuity and timeliness.

 

20. Maintain and adhere to appropriate policies to control conflicts of interest and ensure the program meets confidentiality and security standards.

21. Other duties as assigned by Program Director and/or Executive Director.

Qualifications:

·      Bachelor’s degree preferred in public health, public administration, business administration, social work, human services, communications, and/or marketing; five years of a successful program and supervisory management experience; or an equivalent combination of experience and training which provides the required knowledge, skills, and abilities.

·      Enthusiasm for health care reform.

·      Experience working with federal government programs and federal regulations.

• Significant knowledge about health insurance, health coverage operations, and federal health care reform.
• Experience developing and implementing health education and outreach programs.
• Experience training client navigators or enrollment specialists.
• Ability to motivate team members to achieve goals under deadlines.
• Collaborative, adaptive, and flexible management style.
• Effective at making the best use of resources and time.
• Capacity to work independently and interdependently.
• Ability to think strategically and use good judgment.
• Excellent and effective oral and written communication skills, with strong group presentation skills.
• Strong analytical, interpersonal, and communication skills.
• Comfortable and effective working with culturally diverse groups of individuals.
• Able to successfully manage differing individual needs, interests, and viewpoints.
• Effective marketing and media relations experience.
• Knowledge of health and benefits services; willingness to adhere to strict client confidentiality protocols and procedures.
• Strong math skills, including basic math as well as the ability to compute ratios and percent and to draw and interpret bar graphs.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Valid Texas driver’s license or alternate means of transportation.

Ability to travel approximately 50% of the time within 11 counties of the Coastal Bend Region, 4 Rio Grande Valley counties, and occasional out-of-region travel for training purposes.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

COASTAL BEND CENTER FOR INDEPENDENT LIVING