Director of Ecommerce Marketing

Job Title: Director of Ecommerce Marketing at HealthMerch

HealthMerch, a health marketing company that designs promotional products for over 1,000 healthcare organizations across the country, is seeking a highly skilled and experienced Director of Ecommerce Marketing to join our team. As the ideal candidate, you will have a proven track record of driving results through data-driven strategies and execution, a passion for using marketing technology to drive business growth, and be highly skilled in managing cross-functional teams, developing and launching successful product initiatives, and optimizing digital campaigns to increase engagement and revenue. In this role, you will also build, lead, and manage a team of marketing professionals. Join us in building the next greatest health promotions company!

Compensation:

• Annual salary of $100,000.
• In addition to a competitive base salary, we offer metric-based bonus compensation for hitting and surpassing quarterly and yearly goals. This compensation will be tied to specific metrics, such as website traffic, email open rates, and revenue growth, and will be paid out on a quarterly basis.
• Benefits include medical, dental, and vision insurance. Up to 10 days of earned PTO. A hybrid work environment, and more.

Key Responsibilities:

• Develop and execute ecommerce marketing strategies to drive sales growth and increase website traffic, with a particular focus on email marketing.
• Develop and manage targeted PPC and social media campaigns across multiple platforms to drive lead generation and boost website traffic.
• Optimize content marketing and SEO efforts to increase organic search traffic, improve conversion rates, and achieve higher search engine rankings for top industry keywords.
• Develop and execute strategies to increase the average order value and lifetime account value for our customers.
• Launch successful product initiatives, producing new product SKUs and managing product listings across multiple e-commerce channels.
• Collaborate with cross-functional teams to ensure the alignment of ecommerce marketing strategies with business objectives.
• Utilize HubSpot CRM to enhance lead generation and customer outreach, growing the email marketing contact list to over 100k subscribers.
• Use HubSpot’s marketing automation tools to develop and implement automated workflows that notify internal sales reps about potential sales opportunities.
• Leading, managing, and growing a team of marketing professionals, fostering a culture of collaboration, accountability, and excellence while providing mentorship and professional development opportunities.

Qualifications:

• Minimum 8-10 years of experience in ecommerce marketing and digital advertising, with a focus on email marketing.
• Strong communication and collaboration skills.
• In-depth knowledge of PPC advertising, SEO, content marketing, and social media advertising.
• Proven ability to manage large ad spends and achieve high ROAS.
• Experience with ecommerce platforms and digital marketing tools.
• Excellent project management skills and ability to manage cross-functional teams.
• Experience with Magento is a plus.
• Bachelor’s or Master’s degree in marketing, business administration, or a related field.

If you are a results-driven ecommerce marketing professional with a focus on email marketing, looking to take on a leadership role in a health marketing company with an amazing culture, we encourage you to apply for this exciting opportunity.

HealthMerch