DTC E-commerce Manager

About Us

Lawrence Wine Estates is a growing collection of wine estates, including Heitz Cellar, Burgess Cellars, Stony Hill, Brendel Wines, Ink Grade Estate, and Haynes Vineyard. Together we represent a profound legacy in Napa Valley, anchored by distinct estate vineyards, driven by a passion for innovative sustainable viticulture and a shared pursuit of excellence.

The E-commerce Manager is responsible for managing digital strategy and execution across all brands. We are seeking a dynamic team member who is rooted in analysis and innovation. This role is an exciting opportunity to drive digital transformation and build a next-level digital team.

Responsibilities

• Develop digital programing with the estates to enhance loyalty, purchase frequency, average order value, membership, etc.
• Manage e-commerce activities: traffic acquisition, journey mapping, nurture sequencing, automation, and conversion.
• Work with the DTC team to craft an annual e-commerce plan that provides the company with growth and insights to build a market-leading digital platform.
• Keep a keen eye on the market to discover new trends and technologies to improve the e-commerce experience and functionality.
• Develop KPIs and dashboards to inform management about the performance of all digital marketing campaigns.
• Manage paid campaigns and strategies (Facebook, Google, Instagram, TikTok, etc.) to bring new customers into the funnel and increase engagement with existing customers.
• Share in responsibility and success of DTC annual volume, revenue, and profit goals.
• Perform monthly reports on email campaigns, Google Analytics, and social media.
• Collaborate on consistent utilization of content across web, email, social media, and other digital media channels, where appropriate – ensuring the right content for the right audience at the right time.
• Maintain websites and update content as needed.
• Leverage existing e-commerce platform (Commerce 7) to tag and filter to drive campaigns to the right customers.

Requirements

• Experience managing direct marketing and/or e-commerce.
• Bachelor’s degree preferred.
• Highly proficient in Google Analytics, WordPress, Social Media Monitoring Tools, Office 365 applications, Facebook Business Manager, and Litmus.
• Strong ability to manage and prioritize multiple projects simultaneously in a fast-paced environment.
• Ability to overcome roadblocks in a positive, collaborative manner.
• Entrepreneurial mentality with the ability to learn quickly and problem solve.
• Attention to detail and data science driven.

Bonus Points

• Experience in working in wine or hospitality.
• Experience in scaling an online brand through content marketing.

Perks

• Hybrid work schedule
• Medical, Dental, and Vision Insurance Plan
• 401K Retirement Account with Company Match
• Quarterly Wine Allocation
• 13 Paid Holidays
• Health Club Membership
• Company Provided Wellness Programs
• Employee of the Month/Year Program
• Work with an incredible team of passionate and talented people who are changing the wine industry!

Compensation: From $100,000.00 to $120,000.00 per year
Lawrence Wine Estates