Job Summary:
An insights-obsessed marketing strategist with a creative mind that can lead, inspire, excite and help grow our family of brands – The Children’s Place, Gymboree, Sugar & Jade and PJ Place. Supports the Group Vice President of Brand Marketing to define the evolving brand identity, establish innovative marketing strategies and lead the brand communication. Day-to-day, oversees the development and execution of all brand programs and campaigns, social media, influencer/celebrity, and public relations activities.
Responsibilities:
Key Accountabilities:
- Responsible for developing overall marketing strategy across brand, social media, influencer/celebrity/brand partnerships, and public relations to drive business forward and ensure cohesiveness across all marketing efforts
- Creative business thinker of compelling brand campaigns aimed at driving engagement with its’ brand target audiences, delivering measurable business outcomes
- Set, monitor and report against key goals and performance on a weekly/monthly/quarterly basis with actionable takeaways across all managed programs
- Develop and set marketing and social campaign calendars that align with new product launches and drive against marketing activities
- Manage marketing budget and reconcile on a monthly basis
- Oversee the day-to-day responsibilities while managing brand marketing, social, and influencer teams
- Manage internal and external agency teams against driving business results
- Build upon and execute end-to-end, always-on, influencer/celebrity strategy, including sourcing, negotiating, contracting and program go-live, to execute against branded content and business needs
- Create brand awareness guerilla marketing strategies and implement across multiple marketing channels
- Develop and define brand guidelines to guide marketing asset creation and communication
- Identify new areas/opportunities for brand(s)
- The role of the Brand Marketing Director is highly collaborative, and as such, the Director works closely with all responsible Marketing, Ecommerce, Creative, Legal, Finance, Analytics teams.
Education and Experience:
- Bachelor’s degree
- 7+ years of experience and leadership in related roles
- Experience in retail industry
Skills and Behaviors:
- 10 plus years of marketing experience in the retail or fashion industry
- Strong background in social media, public relations and influencer marketing strategies
- Highly organized and a keen attention to detail
- Excellent verbal and written communication skills
- Strong analytical skills
- Excellent team building and development skills
- Proven ability to lead a team
- Ability to work effectively and across all areas and levels of the company to achieve goals
- Must be a team player, flexible, and willing to take on a variety of tasks
- Highly proficient in Microsoft Office
- Strong leadership abilities
- Ability to work effectively and network across all areas and levels of the company to achieve goals
- Must be a team player, flexible, and willing to take on a variety of tasks
- Highly proficient in Microsoft Office
The Children’s Place
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