Marketing Coordinator

The mission of the International Institute of New England (IINE) is to create opportunities for refugees and immigrants to succeed through resettlement, education, career advancement and pathways to citizenship. One of the oldest and largest human services organizations for New Americans in the region, IINE serves more than 4,000 people each year in Boston and Lowell, Massachusetts, and Manchester, New Hampshire. Our programs include case management, youth and family services, English for Speakers of Other Languages (ESOL), employment and skills training, and immigration legal services.

Overview

Join a collaborative and passionate marketing team that is dedicated to effective communications, data-driven strategies, and showcasing the amazing accomplishments of our colleagues and refugee and immigrant clients. This is a great opportunity for an early-career professional looking to grow their knowledge in multiple areas of marketing. Reporting to the Marketing Director and working in close partnership with the Communications Manager, the Marketing Coordinator plays a lead role in managing our social media, public relations, and library of marketing resources. The Marketing Coordinator will be able to broaden their knowledge in multiple areas of marketing. This role will plan, coordinate, and execute IINE’s social media strategy, including planning, drafting, and scheduling posts, monitoring IINE’s social media channels, and reporting on performance. They will execute the public relations strategy by developing and maintaining media lists, pitching to media, and tracking media mentions. In addition, they will maintain marketing materials, including images and brochures. The Marketing Coordinator should be dedicated to effective communications, produce data-driven strategies, and will showcase the accomplishments of all IINE staff and clients.

Responsibilities

• Support implementation of marketing plans that include print, video, audio, and online (web, social media) content.
• Produce, design, and distribute graphics, printed collateral, videos, social posts, and rich media content.
• Manage IINE social media sites including: Facebook, Twitter, Instagram, and LinkedIn.
• Track and report on social media, earned media.
• Maintain media list and pitch stories, press releases, and other newsworthy content to the media; act as a resource for executive and leadership and staff when they are approached for media opportunities.
• Maintain organization wide photo library.
• Maintain and update shared marketing files, correctly archive all projects.
• Partner with the Marketing Director in designing newsletters and other e-blasts.
• Partner with the Marketing Director in creating quarterly marketing performance reports.
• Conduct regular industry research to inform our marketing strategy.
• Support the marketing and communications team in event promotion and other activities as needed.
• Update website content as requested.
• Assist in gathering story content from staff and clients.
• Take pictures at events and collect photo releases.
• Manage marketing interns.

Required Skills/Abilities

• Critical thinker with strong problem solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Excellent organizational skills and detail oriented.
• Ability to work under pressure and meet strict deadlines.
• Creative mind with superb written and verbal communication skills.
• Ability to handle multiple tasks and to switch gears quickly.
• Professionalism, discretion, and maturity in dealing with confidential information.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Experience with Canva and Adobe (InDesign, Photoshop, Illustrator) preferred.
• Experience with social media scheduling software is preferred but not required.
• Experience with WordPress is preferred but not required.
• Desire to learn about video editing and audio editing, prior experience preferred.
• Photography skills strongly preferred, videography skills a plus.
• Requires the ability to travel independently to all three IINE sites and events as needed.

Education & Experience

• Bachelor’s degree in marketing/communications or related (required)
• Two years of experience in content management, creative writing, social media, and media outreach.

Work Environment Conditions

• This position requires occasional overtime hours.
• Frequent interruptions from employees.
• Required office work including exposure to bright, office lighting.
• Driving to events/other IINE sites.

Physical Demands

• May require lifting materials (boxes, equipment) of 15 pounds or more.
• Requires sitting (or standing) at a desk for long periods of time.
• Requires driving/traveling to and from IINE offices as needed.
• Walking up and down stairs.
• Alternate Sitting or Standing.
• Typing.
• Occasionally bending.
• Occasionally pushing or pulling.
• Occasionally reaching overhead.
• Occasionally reaching at or below shoulder level

Covid-19 Policy

IINE does not require applicants for most positions to show proof of Covid-19. Some federal contracts, however, require IINE staff to show proof of Covid-19 vaccination, and some immigration status adjustments, such as a Green Card, require proof of Covid-19 vaccination as well. Consequently, for some positions, IINE staff may be required to show proof of vaccination, and in others, IINE staff will be supporting clients who are required by law to have proof of vaccination in order to adjust their status in the United States.

US Work Eligibility Notice

This position requires lawful authorization to work in the United States, and IINE is unable to provide visa sponsorship in connection with this
International Institute of New England