Social Media Manager

Groot Hospitality employs team members who demonstrate a passion for hospitality and dedication to company values and customer service. We are a diverse organization that provides the opportunity to excel in a fast-paced multicultural environment. We are always looking for passionate people who will embrace our belief in hospitality, company growth, and customer experience. Our commitment to diversity, teamwork, and integrity are indicative of the service we provide to our guests. We offer career opportunities with work/life balances, as well as a rewarding career experience.

Job Title: Restaurant Social Media Manager

Department: Marketing (Corporate) Job Level: Manager

Job Description: This position requires a skilled and versatile social media marketer who will be responsible for managing, coordinating, and overseeing the Groot Hospitality restaurant brand channels. This individual will be responsible for driving new and innovative content across our applicable social media verticals such as Facebook, Instagram, Tik Tok, etc. The responsibilities include but are not limited to overseeing photoshoots, facilitating/creating engaging content, tracking & analyzing data, influencer outreach, and on-site content curation. To be successful in this role, one should have hands-on experience with social media, photoshoots, influencer marketing, interpersonal communication skills, and the ability to conceptualize and create engaging content.

Responsibilities:

• Manage and maintain restaurant social media channels (i.e., FB, IG, Tik Tok, Twitter, & LinkedIn)
• Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
• Work with social/operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
• Oversee community management for designated channels.
• Plan and post weekly social assets daily.
• Deploy successful social media campaigns and own their implementation from ideation to execution.
• Oversee and work weekly with direct supervisor i.e. Senior Social Media Manager for all graphic, feed and asset requirements.
• Produce and deliver content that can be used across multi-channels
• Align on upcoming holidays (traditional/social) to create original and engaging content
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Create F&B photoshoot shot lists, mood boards, and provide general directions
• Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Print, Etc.)
• Track and analyze the growth of actively managed social media channels
• Oversee and create engaging on-site live coverage from restaurant events and activations
• Coordinate with onsite photo/video teams to ensure the best possible content
• Brainstorm and research new social initiatives, brand partners and ideas for in-feed and stories
• Create on-going and original content for Instagram Stories and Reels
• Communicate and provide needed content to marketing managers for in-house PR agency
• Work hand in hand with Digital Marketing Manager for all content related needs for campaigns.
• Working odd hours throughout the year i.e. Holiday’s, Festivals, Pop Up Events, and other locally driven events.

Requirements:

• Proven work history in Social Media Manager related role in Hospitality & Entertainment. Preferably 3-5 years of experience.
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Previous experience conducting and managing restaurant photoshoots
• Effective Team Player & Collaborator.
• A sense of aesthetics and a love for great copy and witty communication.
• BSc/MSc degree in Marketing or related field.

Groot Hospitality