Position: Marketing & Social Media Coordinator
Are you passionate about hunting, shooting, and the outdoors? Looking to get your hands dirty in a lot of different areas? Then a position at RubLine Marketing is for you! The Marketing & Social Media Coordinator should be an engaging writer who is extremely organized with the ability to multitask. The ideal candidate has a passion for meeting deadlines, is well-versed in the social media landscape, and possesses excellent communication skills. A personal passion for shooting/hunting/outdoors is a plus. If this sounds like you, then we’d love to talk to you!
Social Media:
- Craft attention-grabbing captions to create exciting & valuable content for our followers across multiple platforms (Tik Tok, Instagram, Facebook, YouTube, Twitter, and LinkedIn).
- Utilize available analytics to gauge effectiveness of marketing efforts and to make strategic suggestions based on business goals.
- Schedule social media posts efficiently and with attention to detail.
- Bring social media trends to the forefront, and always stay ahead of the curve.
- Monitor, respond to, and moderate social media conversations on managed platforms.
- Find and engage with partners and influencers to grow brand awareness and reputation.
Email & SMS Marketing
- Manage end-to-end execution of marketing emails & SMS campaigns, including writing copy, sourcing and designing images, building, and reporting.
Influencer Marketing
- Assist in recruiting, coordination, and execution of influencer marketing campaigns.
Other marketing/communications projects and duties as assigned.
A well-qualified candidate will possess the following:
- Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
- Highly creative, strategic thinker with the ability to develop fresh, executable ideas.
- Passion for social media, and the hunting/shooting industry.
- Superb verbal and writing skills to communicate effectively, and on-brand with consumers.
- Active and engaged participant in social media (please provide links).
- Savvy and knowledgeable about current social media trends, innovations, and best practices.
- Solution-oriented/problem solver.
Required Knowledge, experience, and skills:
- Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or a related field
- Entry level, 1-2 years of relevant social experience preferred
- Proficient in Google Suite, light Photoshop editing abilities a plus
- Knowledge of Sprout Social, ESP, Amazon Seller Account, Facebook Ads, Google Ads a plus
- Proficient in using social media platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, TikTok, and Pinterest
- Exceptional business writing and verbal communication skills are a must-have
- Familiarity with online marketing strategies and marketing channels
- Must be proactive and be able to work independently with little or no supervision
- Solid computer skills, including Google Suite, and DropBox.
- Solid understanding of digital content, communication, and marketing principles.
RubLine Marketing Official
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