Marketing & Social Media Coordinator

Position: Marketing & Social Media Coordinator

Are you passionate about hunting, shooting, and the outdoors? Looking to get your hands dirty in a lot of different areas? Then a position at RubLine Marketing is for you! The Marketing & Social Media Coordinator should be an engaging writer who is extremely organized with the ability to multitask. The ideal candidate has a passion for meeting deadlines, is well-versed in the social media landscape, and possesses excellent communication skills. A personal passion for shooting/hunting/outdoors is a plus. If this sounds like you, then we’d love to talk to you!

Social Media:

• Craft attention-grabbing captions to create exciting & valuable content for our followers across multiple platforms (Tik Tok, Instagram, Facebook, YouTube, Twitter, and LinkedIn).
• Utilize available analytics to gauge effectiveness of marketing efforts and to make strategic suggestions based on business goals.
• Schedule social media posts efficiently and with attention to detail.
• Bring social media trends to the forefront, and always stay ahead of the curve.
• Monitor, respond to, and moderate social media conversations on managed platforms.
• Find and engage with partners and influencers to grow brand awareness and reputation.

Email & SMS Marketing

• Manage end-to-end execution of marketing emails & SMS campaigns, including writing copy, sourcing and designing images, building, and reporting.

Influencer Marketing

• Assist in recruiting, coordination, and execution of influencer marketing campaigns.

Other marketing/communications projects and duties as assigned.

A well-qualified candidate will possess the following:

• Highly organized, detail-oriented, and able to manage/execute multiple ongoing projects
• Highly creative, strategic thinker with the ability to develop fresh, executable ideas.
• Passion for social media, and the hunting/shooting industry.
• Superb verbal and writing skills to communicate effectively, and on-brand with consumers.
• Active and engaged participant in social media (please provide links).
• Savvy and knowledgeable about current social media trends, innovations, and best practices.
• Solution-oriented/problem solver.

Required Knowledge, experience, and skills:

• Bachelor’s Degree in Communications, Marketing, Journalism, Digital Media, or a related field
• Entry level, 1-2 years of relevant social experience preferred
• Proficient in Google Suite, light Photoshop editing abilities a plus
• Knowledge of Sprout Social, ESP, Amazon Seller Account, Facebook Ads, Google Ads a plus
• Proficient in using social media platforms including LinkedIn, Facebook, YouTube, Twitter, Instagram, TikTok, and Pinterest
• Exceptional business writing and verbal communication skills are a must-have
• Familiarity with online marketing strategies and marketing channels
• Must be proactive and be able to work independently with little or no supervision
• Solid computer skills, including Google Suite, and DropBox.
• Solid understanding of digital content, communication, and marketing principles.

RubLine Marketing Official