Social Media Director
Ready to join one of the top travel and tourism teams in the country? Aqua, a nationally recognized firm specializing in tourism, economic development, hospitality and travel brands, is seeking a Social Media Director to join our team in Fort Lauderdale.
Job Responsibilities
- Execute a results-driven social media strategy across agency clients
- Develop and curate engaging content for social media platforms (Instagram, Twitter, Facebook, LinkedIn, TikTok, etc.)
- Assist in the creation and editing of written, video, and photo content
- Attend events and produce live social media content, as necessary
- Maintain unified brand voice across different social media channels for a variety of clients
- Collaborate with PR/marketing teams to create social media content calendars
- Interact with users and respond to social media messages, inquiries, reviews, and comments
- Liaison between client representatives for social media needs
- Review analytics and create reports/presentations on results and key metrics
- Ensure all content is on-brand and is consistent with brand standards
- Organize and update database of client digital assets
Requirements
- Experience with travel/hotel/hospitality related marketing is highly desired
- Bachelor’s degree in communications, public relations, marketing or a related field
- Min. 3 years experience with B2C social media marketing or content development
- Experience using social media management tools (Cision, Meltwater, Gain, Izea, Hootsuite, etc.)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
- Agency experience preferred
Skills
- Passion for social media and proficiency with major social media platforms and social media management tools
- Excellent social listening skills
- Strong copywriting and copy editing skills
- Exceptional oral and verbal communication skills
- Ability to work with cross-functional teams
- Proven ability to be highly creative and innovative
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Ability to understand historical, current, and future trends in the digital content and social media space
- Interested in learning about digital marketing tools including Google Analytics, Social Studio, Google Ads, Twitter & Facebook Ads Manager, etc.
Aqua Marketing & Communications
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