Social Media Director

Social Media Director

Ready to join one of the top travel and tourism teams in the country? Aqua, a nationally recognized firm specializing in tourism, economic development, hospitality and travel brands, is seeking a Social Media Director to join our team in Fort Lauderdale.

Job Responsibilities

• Execute a results-driven social media strategy across agency clients
• Develop and curate engaging content for social media platforms (Instagram, Twitter, Facebook, LinkedIn, TikTok, etc.)
• Assist in the creation and editing of written, video, and photo content
• Attend events and produce live social media content, as necessary
• Maintain unified brand voice across different social media channels for a variety of clients
• Collaborate with PR/marketing teams to create social media content calendars
• Interact with users and respond to social media messages, inquiries, reviews, and comments
• Liaison between client representatives for social media needs
• Review analytics and create reports/presentations on results and key metrics
• Ensure all content is on-brand and is consistent with brand standards
• Organize and update database of client digital assets

Requirements

• Experience with travel/hotel/hospitality related marketing is highly desired
• Bachelor’s degree in communications, public relations, marketing or a related field
• Min. 3 years experience with B2C social media marketing or content development
• Experience using social media management tools (Cision, Meltwater, Gain, Izea, Hootsuite, etc.)
• Experience with Microsoft Office (Excel, Outlook)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Agency experience preferred

Skills

• Passion for social media and proficiency with major social media platforms and social media management tools
• Excellent social listening skills
• Strong copywriting and copy editing skills
• Exceptional oral and verbal communication skills
• Ability to work with cross-functional teams
• Proven ability to be highly creative and innovative
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Ability to understand historical, current, and future trends in the digital content and social media space
• Interested in learning about digital marketing tools including Google Analytics, Social Studio, Google Ads, Twitter & Facebook Ads Manager, etc.

Aqua Marketing & Communications