Job Title: Marketing Manager Department: Marketing
Classification: Full-Time, Exempt Reports to: Executive Leadership
Experience Required: 5 – 7 Years Work Schedule: 8a – 5p Monday – Friday Relocation Provided: No Travel: <30%
About NAHREP®
NAHREP® is a mission and purpose-driven organization that is a passionate blend of business and advocacy for sustainable homeownership and the stability and economic empowerment it affords all Americans. Our mission is propelled by a passionate combination of entrepreneurial spirit, cultural heritage, and the advocacy of our members. Our mission is to advance sustainable Hispanic homeownership. The organization was founded in 2000 and since its inception, our mission has never been more important. With over 40,000 members and growing, we are in need of a strong leader who will support our mission and strategic focus.
Accepting applicants from the following states only: CA, TX, CO, OH, PA, MD, MO, FL, IL
JOB SUMMARY
Reporting to Executive Leadership, the Marketing Manager is responsible for executing NAHREP’s overall strategy for print, digital, and event-related marketing efforts. It is an opportunity for the right individual to have an impact on the NAHREP brand through progressive marketing strategies across all media. The Marketing Manager will utilize a strong marketing background and related experience to positively contribute to and influence the attainment of NAHREP’s goals and mission.
Annual Salary Range: $75,000-$90,000
Essential Duties
General
· In all cases, work collaboratively with the communications team to ensure brand standards and execution are consistent across social media platforms and any social engagement.
· Oversee the rollout and execution of all online content for the NAHREP website and related brand websites.
· Work with internal teams to ensure all online content is fresh, relevant and in alignment with NAHREP’s brand standards.
· Work closely with internal teams to ensure that messaging is consistent with the NAHREP brand, as well as program goals.
· Approve, and if needed edit, all online content before it goes live. Fix and address any issues as quickly as possible.
· Oversee the rollout and execution of all online content for the website and social media.
· Lead the development and creation of the quarterly editorial calendar for our digital platforms. Communicate with all departments to ensure they are represented appropriately online.
· Dive into online analytics (both website and social media) to identify trends that can be translated into actionable online and offline initiatives to drive member engagement and recruitment.
· Track the effectiveness of all online marketing against established objectives.
· Manage the workflow between the design team to create custom graphics on time and in alignment with brand standards. Will be project managing against timelines and deliverables.
· Direct staff management of graphic designers and digital marketing coordinators
Event Marketing
· Develop a national event-marketing plan to be deployed across all platforms including email, social, and print.
· Direct the creative and execution for signage and the printing thereof as well as onsite event management of signage elements.
· Manage the build-out and maintenance of the conference and convention app
· Manage the sourcing of marketing materials and the collateral needed for all national events including tote bags, lapel pins, course journals, tchotchkes, etc.
· Direct build-out and maintenance of websites for all NAHREP properties including its chapter network and foundation
· Manage the company’s online photo gallery including proofing photos before publishing
· Determine photo and video/videography needs for national events and act as point person for assets that will be included in videos
· Manage collateral received on-site including print documents and signage
Publications
· Active contributor for various print publications including the Top 250 reports, NAHREP Annual Report & Magazine, State of Hispanic Homeownership Report, Hispanic Wealth Project Annual Report
· Directly project manage publication of Top 250 reports and NAHREP Annual Report & Magazine
Social Media & Communications
· Drive the social media and communications strategy across all platforms (Facebook, Twitter, YouTube, etc.) using a combination of creativity and online best practices.
· Oversee the rollout of day-to-day content of NAHREP’s Facebook, Twitter, and YouTube accounts.
· Aggressively push for more online conversations with our social media followers, drive member engagement, and meet established KPIs.
· Provide monthly and quarterly reporting for all digital and social media platforms.
· Provide regular reporting to NAHREP senior leadership team detailing our online activity and results.
· Assist all internal teams in adhering to best practices for their respective social media and communication programs.
· Expand social media presence into emerging platforms and digital destinations along with content opportunities to drive engagement with our audiences.
Supervisory Duties
This position manages the design and digital marketing teams, who may work in-house or in a remote setting
QUALIFICATIONS
· A belief in the mission of the National Association of Hispanic Real Estate Professionals®
· Bilingual in Spanish preferred, both oral and written
· Staff management experience required
· Experience executing digital and social media programs desirable, either at an agency or in-house at a brand, non-profit, agency, or corporate marketing communications role.
· Ability to function well in a fast-paced, dynamic environment with competing priorities.
· A strong understanding of strategic marketing concepts and communications planning is desirable.
· Expertise in written and verbal communications skills in print, digital and social media. (Professional samples required)
· Excellent project manager with the ability to deliver multi-faceted projects on time and on budget.
· Experience working with internal and/or external creative resources to develop marketing content.(Professional samples required)
· Knowledge of Search Engine Optimization best practices and Search Engine Marketing.
· Demonstrated ability to use Google Analytics to develop new growth strategies.
· Proficient writer and editor with a strong knowledge of grammar and the written word. Experience writing
in AP Style is preferred, but not required.
· Solid understanding of brand management and maintaining a consistent voice.
· Executional excellence that showcases attention to detail and adherence to deadlines and budgets.
· Brings passion and energy to the office each day.
· Ability to anticipate issues, and develop plans for addressing them on the fly. Must be creative and be able to think outside of the box.
Computer Skills
· Expertise in Microsoft Office suite (Word, Excel, PowerPoint) and editing tools.
· Working knowledge of internal contact management/database programs and business management software is preferred.
· Superior knowledge of web content platforms such as Drupal or WordPress.
· Strong knowledge of HTML and PHP.
· Knowledge of online technology, particularly blogs, social networks, virtual worlds, wikis, mobile, and other emerging trends including but not limited to Facebook, Twitter, Foursquare, TikTok, Google+, Instagram.
· Superior knowledge of Social Media landscapes, networks, and toolsets.
· Strong communication, research, presentation, and creative skills.
· Knowledge of Adobe Creative Suite, particularly Photoshop.
WORK ENVIRONMENT / PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work is completed in a professional office setting with ambient noise levels.
This position works from NAHREP’s San Diego office. Remote work options are not available.
The employee regularly sits at a computer station and operates electronic equipment for up to eight hours per day; occasionally lifts, carries, and positions objects weighing up to twenty pounds; regularly walks from one part of the worksite to another; must be able to climb stairs or take an elevator. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to use hands to finger, handle or feel and reach with hands and arms. This position involves regular use of a computer and keyboards and face-to-face communications. The employee should be able to communicate clearly and professionally in all of these manners. The employee may spend long periods sitting, standing, or walking. Requires visual and auditory ability to respond to critical incidents and the physical ability to act in an emergency.
Must be able to commute to San Diego (Mission Valley) office.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
NAHREP – National Association of Hispanic Real Estate Professionals®
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