What We’re Looking For
Travelpro is seeking an experienced Social Media Manager to join our in-office Marketing team! In this position, you will be responsible for leading and overseeing Travelpro’s social media accounts (Facebook, Twitter, Instagram, Tik Tok and YouTube) mainly for the US with support for Canada/Europe, and grow those channels and the brand awareness.
What You’ll Do
- You will use quantitative & detailed analysis to ensure proper Inventory levels are maintained and to develop and attain procedures and policies that will ensure efficient and accurate inventory management practices.
- Define social media strategy, goals, KPIS, and role of each platform.
- Review social media analytics regularly for performance optimization and recommendations.
- Develop and execute social media calendars, content, community management and ads.
- Track social media marketing campaigns, their performance, and report on success metrics on a monthly basis.
- Stay abreast of social media platforms and provide recommendations for growth opportunities for the Brand
- Identify and manage influencers relationships and content delivery
- Develop innovative social media strategies and test social media posts on multiple channels.
What You’ll Need
- Master’s degree in Business Administration or Communication
- 5+ years social media management experience with demonstrated success growing followers and brand engagement metrics.
- Solid strategic and analytical skills, a strong understanding of social media content, branding, audiences and messaging tone
- The ability to work with multifunctional teams ranging from Photography Studio, Graphic Design, Sales, PR, DTC, etc.
- The ability to handle multiple tasks
- A strong sense of urgency, as well as the ability to communicate in a clear and precise manner.
- The ability to translate marketing/sales needs of the brand into proper creative
- The ability to work a high volume of requests and meet deadlines
What We Offer
Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together.
Rest & Relaxation – Paid Time Off, company-paid holidays and some flexible work schedules
Comprehensive Health Benefits – Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs
Preparing for your Future – 401K company match
Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs.
About Travelpro
At the heart of Travelpro® is a man who knew more about travel than most. As a commercial airline pilot, Bob Plath crisscrossed the globe a thousand times, always with suitcase in tow. He saw what happened to luggage over time and the toll in took on the traveler hauling it. Bob thought there had to be a better way. Dedication is at the heart of our success. At Travelpro®, we believe that a company is only as good as its people, and when associates are treated as the greatest asset, the worth of the company is magnified. We demonstrate this by fostering individual achievement, recognizing contributions, and rewarding excellence. With customers as our focus and people as our priority, even the sky is no limit.
Travelpro is drug-free workplace, and an equal opportunity employer committed to diversifying its workforce. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Travelpro Products, Inc.
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