Vice President, Marketing
Los Angeles, California (remote)
Amwins Connect (“Connect”) is conducting a candidate search looking for a Vice President, Marketing to lead the marketing effort.
Connect is now one of the largest group medical general agencies in the US with national distribution. By combining six of our group benefits operating companies under the new Amwins’ brand, Connect houses a comprehensive collection of group benefits products available for national distribution. Products include large and small group medical for fully insured and self-funded, dental, vision, lifelong-term insurance plans, specialty and captive programs, and third-party administrative services (www.amwinsconnect.com)
Connect’s parent is Amwins Group, Inc. Amwins is the largest independent wholesale distributor of specialty insurance products in the United States, dedicated to serving retail insurance agents by providing property and casualty products, specialty group benefit products, and administrative services. Based in Charlotte, N.C., the company operates through more than 160 offices globally, employs 7.1k people and handles premium placement of $30B annually. To learn more, please visit (www.amwins.com).
Position Overview
Reporting to the CEO, the VP Marketing is a key member of the Connect executive leadership team focused on helping to drive the strategic direction of the organization. The successful candidate will be responsible for the design, implementation, execution, and on-going monitoring of the strategic marketing plan that aligns with the overall business goals for Amwins Connect across all regions.
Responsibilities
- Provides leadership and thoughtful oversight to communications programs that effectively describe and promote the organization’s public image and its products. Analyzes and recommends messaging, imagery, and communication mediums that will drive sales and brand awareness based on analytics. Conducts market or public opinion research to assess program outcomes.
- Suggests promotional campaign ideas in various types of media and provides counsel to executive leadership on effective communication strategies. Responsibilities include establishing relationships with members of the media pitching stories to publications and monitoring media coverage, identifying key messages and communicating them to potential alliance partners and constituents.
- The Vice President is the champion overseer in the production of internal and external materials such as brochures, press releases, web copy, newsletters, and executive presentations. Has the ability to understand a vision and bring it to reality through creative direction and strategy.
- Understands Key Performance Indicators (KPIs) and business metrics and how to measure marketing success through impressions, brand loyalty and sales results. Succinct in communication skills with executive leadership but can also translate ideas and direction to the sales teams.
- Works with internal and external clients, pitching designs, and understanding client needs. Responsible for managing the creative direction of internal designers and third-party design firms.
- Oversee the Marketing Department’s creative direction, branding, and communication for all print collateral, campaigns, advertising, events, presentations, Web site and marketing e-mail blasts.
- Strategic lead for projects.
- High visibility within the Amwins organization for all roll outs/launches, and with carriers during vetting and implementation process.
- Oversee multiple projects from concept through completion.
- Drive creative programs and design concepts that meet the business objectives of Amwins Connect and CoPower that advance our brand strategy.
- Inspire the creative team of the internal department and vendor partners; generate multiple concepts for a campaign or project.
- Work with the designers, and copywriter to develop concepts and present to management.
- Planning, organizing, and directing overall communication strategies and public information activities for the organization.
- Managing, planning, directing, controlling, and implementing a proactive communication program to enhance the reputation of Amwins Connect and CoPower.
- Overseeing internal and external communications and presentations.
- Overseeing the association’s digital communication, including the content for the Website, social media, and newsletters.
- Oversee Marketing Operations with project management, analytics, customer experience, lead generation and conversion.
- Maintaining extensive and positive relationships with local and national media.
- Representing the organization in the media and other relevant occasions.
- Providing detailed reports of marketing activities.
- Produce content for distribution through several information channels and platforms.
Qualifications
- Bachelor’s Degree or equivalent experience.
- Complete understanding of all phases of product lifecycle; excellent interpersonal, verbal, and analytical skills.
- Proficient in MS Office suite, expert in using Excel.
- B2B Marketing practice with seven years of experience in the insurance industry managing a product portfolio.
- Experience in analyzing products for success in the marketplace and in developing tools for analysis.
- Ability to develop and communicate a creative vision and direction for new ideas and launches.
- Understands and can drive a production structure department that is process oriented, yet nimble and agile.
Amwins Connect
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