Digital Marketing Coordinator

If you have a passion for digital marketing, have experience in Google Ads and paid social, are extremely detail oriented, possess strong problem-solving abilities and an aptitude for analytics, are resourceful, flexible, open-minded and can work independently as well as within a team, we’d like to speak with you.

As a digital marketing coordinator, you will work closely with our Digital Marketing Strategist and digital team to learn the ropes and be responsible for assisting with the management of our paid campaigns across various digital platforms optimizing, creating ad copy, managing budgets and curating landing page copy. This is a remote position but may require travel to our corporate offices for training, meetings and other functions.

Responsibilities:

• Assist in planning, creating, and managing paid digital campaigns across a variety of channels – primarily Google Ads and Microsoft Advertising (formerly Bing) as well as social platforms
• Keyword research and management to optimize bids – reviewing search terms and adding KWs and negative KWs
• Perform daily account management of campaigns, review under-performing keywords and ensure campaign does not exceed monthly ad spend budget, maintain Quality Score, impression share and other important metrics
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates by location/campaign and ad group
• Assist in monitoring, evaluating and reviewing performance of campaigns by generating monthly performance reports to analyze trends, goals, opportunities, and other key performance indicators
• Remain on top of search engine and industry trends

Qualifications:

• Bachelor’s Degree, preferably in Marketing, Business, or Communications or equivalent experience
• Google Analytics – 1-2 years (preferred)
• Google Ads – 1-2 years (preferred)
• Paid social experience in a business setting 1-2 years (preferred)

Preferred Skills:

• Google Ads Certified
• Google Analytics Certified
• Functional experience with social platforms including experience using Facebook Business
• Knowledge of SEO best practices
• Advanced knowledge of Microsoft Excel and PowerPoint
• Exceptional project and time management skills
• Strong attention to detail, extremely organized and efficient
• Strong interpersonal skills, listening skills, and an articulate presenter
• Excellent writing proficiency and content creation skills
• Creative thinking and analytical skills
• Research and problem-solving skills
• Quick learner of new technologies and tools
• Team player with a positive attitude and willingness to get the job done

We Offer:

• Competitive pay
• Medical, dental and vision insurance
• Disability insurance
• Health savings account with company contribution
• Health and dependent care flexible savings accounts
• Company-paid life insurance
• 401K with company contribution
• Telemedicine program
• Employee assistance plan
• Employee discount program
• Paid vacation

Great Day Improvements, LLC