Summary
LesserEvil is an innovative, healthy-snacks brand. We are hiring a Content + Community Coordinator to work on-site at our Danbury, CT office.
In this position, you will be an integral member of our collaborative brand team, focusing on content management across our digital touchpoints and community development. A successful candidate for this role has had experience owning content creation with an innate sense of playfulness and a passion for delivering dynamic ideas that connect with our audience.
This individual will report to the Senior Digital Marketing Manager.
Role/Responsibilities
Content Management:
- Ownership of the Content Calendar from planning through execution against social content calendar by writing all copy, scheduling & publishing posts, and verifying content launches across social media platforms
- Be the face of the brand through content creation by identifying and executing on content strategies that add value and entertainment to primary social platforms
- Have in-depth knowledge of existing social media best practices across both paid and organic (Instagram, Facebook, TikTok, YouTube, Pinterest, etc) as well as a strong grasp on emerging platforms (BeReal, Lemon8, etc)
- Assist in the development and management of social media marketing and influencer marketing strategy
- Bring the brand’s voice to life in multiple tones and across multiple social channels daily
- Continually raise the bar on creativity by writing fresh copy that connects with our audience with a focus on driving action
- Stay up to date on appropriate style guidelines and brand voice for consistency in messaging
- Research, edit and proof work to ensure high editorial standards are met across all content outputs
Community Engagement:
- Monitor all channels (reviewing inbox, responding to comments, etc.) and respond to the community within reasonable time frame
- Proactively engage with thought-leadership social media accounts – both influencers and leading businesses – in order to build partnerships and uncover possibilities for future collaborations
- Research audience preferences and discover current trends
Reporting:
- Work closely with customer service + R&D team to report and resolve any customer service related issues
- Manage community interactions and work closely with brand team to ensure consistency of messaging
- Create and present to senior leadership reporting reviewing social channel performance and competitor landscape on a monthly basis
Team Support:
- Utilizing a continuous improvement mindset by recommending improvements to processes and procedures.
- Performs other related duties as assigned and special projects as designated.
Qualifications
- Bachelor’s Degree in Marketing, Creative Writing, English, Communications, preferred. Equivalent work experience also accepted.
- 1-2+ years experience managing B2C social media marketing or content development
- Experience working with social scheduling tools such as Iconosquare, Sprout Social, etc.
- Experience with Adobe Creative Cloud or equivalent digital media editing tools (Photoshop, Premier Pro, Final Cut Pro, Canva)
- Must have a passion for all things social media!
- Proficiency with video and photo editing tools and digital media formats
- Strong ability to produce and film quick social videos
- Comfortable appearing/acting in videos as needed
- Ability to understand historical, current and future trends in the digital media space
- Fluent in the culture of social media strategy
- Detail-oriented approach with ability to work under pressure to meet deadlines
- An insatiable sense of curiosity, and love for rolling up your sleeves and getting to work.
- Ability to work well both in teams and independently.
- Ability to balance multiple projects simultaneously in a fast-paced, ever-changing environment.
- Positive attitude and excitement for growing LesserEvil’s overall brand.
- Be sure to include your portfolio, reel, and links to social media channels!
Eligibility Requirements
- Must be authorized to work in the United States
- Must be willing to work in Danbury, CT
- Must have a reliable vehicle as daily trips between factory, warehouse, and office may be necessary
Benefits
- 18 Days of PTO (prorated during your first year based on start date) + 5 Paid Holidays
- Medical, Dental, Vision, Dependent Care FSA, 401k and Life insurance options after a 90 day waiting period
- A fun office environment complete with a gym, instructor-led yoga classes weekly, cold brew on tap, and our very own snacks!
LesserEvil is an equal opportunity employer. We recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings to our company.
LesserEvil Brand Snack Co.
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