Based within the Media & Entertainment market at Informa Tech, the Client Marketing Manager will be responsible for delivering prospect and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services.
Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers.
You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business.
In this role you will:
- Identify target client prospects for products across our portfolio of events, media sites, research solutions, and marketing services
- Develop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectives
- Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
- Drive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teams
- Report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
- Create sales tools and presentations that support the acquisition objectives
- Foster a test-and-learn mindset, constantly analyzing and optimizing campaigns
Qualifications
- Ability to quickly identify key insights which can be used to help the brand and business evolve
- Marketing experience across digital, events, search, display, social and email channels
- Excellent campaign management experience
- Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
- A customer-first, strategic growth mindset – and an interest in the tech sector!
- Ability to build and maintain fruitful relationships, both internally and externally
- Strong collaboration and communication skills; written, verbal, presentation.
- Experience working in a matrix organization
- The pay range for this position is $63,750 – $75,000 depending on experience
Why work at Informa
Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:
- Learning and development plan to assist with your career development
- 15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!
- Competitive Benefits with 401k match
- Paid parental leave
- Work with a high quality of specialist products and service
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- ESPP – become a shareholder
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
Informa Tech
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