Morphisec is breach prevention made easy. We are the world leader in providing advanced security solutions for enterprises around the globe. We simplify security and automatically block modern attacks from the endpoint to the cloud. Unlike traditional security solutions focusing on known attacks and relying on human intervention, our solutions deliver operationally simple, proactive prevention of the most advanced threats. We protect businesses around the globe with limited security resources from the most dangerous and sophisticated cyber-attacks. With over 8 million endpoints secured worldwide, our customers include Motorola, Maersk, Citizens Medical Center, Yaskawa and many more.
About the Role:
The Senior Content Marketing and Communications Manager will create and execute the Company’s global content marketing and communications strategy and bring to life our brand narrative through compelling storytelling. You will partner closely across all marketing disciplines as well as with the sales, engineering, and customer success teams to execute the content and communications strategy. You are a top-tier content creator, writer and editor, and understand the power of content and inbound marketing.
To be successful in this role you must possess strong content marketing and communication skills, and an understanding of enterprise software, enterprise IT environments, and the rapidly evolving cybersecurity landscape. These skills will fuel your ability to be a key evangelist and storyteller, demonstrating the value that content and communications have to drive awareness and demand in a crowded market.
Responsibilities
- Intimately understand Morphisec’s customer journey, key messages, target buyers, users, and influencers
- Drive creation of a content marketing strategy. Define themes and determine the appropriate mix of top, middle, and bottom of funnel content in partnership with product marketing, demand generation, and event marketing to map and optimize content across the buyer journey.
- Partner with subject matter experts to develop original content in a variety of formats (e.g. thought leadership articles, blog posts, ebooks, website copy, email messaging, webinars, videos, event presentations, ad copy, social copy, etc.) and for different channels.
- Create and execute against an editorial calendar and goals that align with larger company and marketing objectives.
- Be a steward of best practices in branding, messaging, grammar, writing, and style.
- Measure and report on content performance; optimize based on results.
- Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team.
- Stay on top of content marketing trends and bring new ideas for us to explore and test.
- Manage internal and external resources, when needed, for content creation.
- Identify successes, failures, and areas of opportunity that can be addressed going ahead. Candid reflection and feedback is the fuel for growth
The Ideal Candidate Will:
- 5+ years of content strategy and editorial experience in the B2B software space targeting IT professionals
- Cybersecurity software experience required..
- Strong portfolio of published work that demonstrates exceptional research and writing skills and the ability to translate complex topics into simple, digestible content that educates and entertains prospects.
- Deep understanding of the B2B customer lifecycle and the types of content and campaigns needed at each phase of the funnel to drive leads and impact pipeline.
- A thinker and a doer mindset—excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats.
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment.
- Collaborative team player with great interpersonal skills and the ability to work cross-functionally.
- Ability to deliver feedback thoughtfully and receive it gracefully.
- Strong project management skills and attention to detail.
- Experience with content marketing measurement tools like Google Analytics, SEMrush, Hotjar, etc. and knowledge of Adobe Creative Suite tools, video production/editing software, and other software that enables high end content creation.
- Experience repurposing content for different uses, formats, audiences, and platforms.
- An energetic team-based attitude. You are always willing and ready to jump in to help wherever you can.
https://engage.morphisec.com/gartner-automated-moving-target-defense
Morphisec
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