Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We’re currently seeking an Assistant Marketing Marketing who will be responsible for the strategic marketing analysis, optimization, and execution of paid search campaigns and SEO for the Bradford Checks division against A/S and sales goals. Will be responsible for heading search & cross-functional team projects/meetings, presenting to senior management.
How you will contribute:
- Develop, analyze, create, and optimize paid search marketing campaigns against sales and A/S goals, along with close collaboration with cross-functional groups, and identify profitable expansion opportunities.
- This role will also assist in the construction of complex holiday marketing plans with a focus on product and keyword selection.
- Create analytical reports pertaining to campaign performance, provide recommendations to achieve strategic goals against KPIs, and present to senior management and cross-functional groups.
- Manage website merchandising with the use of Monetate to develop and execute website strategies to enhance the customer experience, improve site metrics and showcase the breadth of our products, plan and collaborate with cross functional teams to achieve shared strategic goals against set deadlines for website creative updates.
- Work with the creative team to develop visuals for new website optimizations, analyze A/B tests and other website enhancements via Content Square to better understand performance and improve future strategies, and upload products to Adobe and verify the URL’s are working correctly for personalized products.
- Search engine optimization including tracking organic search performance and executing strategic plans to improve keyword rankings and sales.
- Work with the SEO consultants to improve traffic and overall performance, research trends in SEO specifically pertaining to our product lines as well as new changes to Google algorithms.
- Work with our copywriting team to develop new and refreshed copy on the site.
- Assist in strategically developing social media plans to increase brand awareness and reach, research social media trends to better align our brand with new evolving content with an eye toward expanded opportunities for the business.
- Work with the creative team to develop the visuals for this content.
- Assist with development of budgeting, forecasting, and analysis of the overall channel performance.
- Participate in all management and leadership coaching programs provided by Bradford, in addition to working closely with direct manager, and seeking outside opportunities to further skills & education.
What you will bring and skills that excite us:
- 3+ years’ experience in marketing, web marketing experience with a focus on search preferred.
- Bachelor’s degree in marketing, business or related.
- Comprehensive knowledge of managed digital media channel.
- Review and effectively optimized assigned digital marketing campaigns against A/S targets.
- Work independently on assigned tasks with excellent attention to detail, and proven ability to meet deadlines with little involvement from manager.
- Plan and collaborate with cross-functional teams to achieve shared strategic goals against set deadlines.
- Train fellow employees on team processes, reporting, platforms & interfaces of paid search partners, and implementation of campaign launches.
- Strong oral and written communication skills as demonstrated through past presentations, meetings, and email correspondence across various levels of the company.
- Demonstrates an ability to effectively lead and supervise a team as evidenced by role as a Marketing Specialist, with a strong interest in pursuing and developing their management track at Bradford.
- Ability to further enhance management and leadership skills through participation in coaching programs provided by Bradford, working closely with direct manager, and seeking outside opportunities to further skills & education.
- Develop knowledge regarding budgeting, forecasting, and analysis of the overall channel performance.
BHG at a glance:
- Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
- Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
- We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
- Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
- Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
- Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
- Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria providing free lunch, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!
The Bradford Exchange is an Equal Opportunity Employer.
The Bradford Exchange
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