Brand Manager – Hybrid Remote (Atlanta)

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™