Brand Manager

Adventure Summary

Founded in 1939, Brownells has remained an industry leader passionate about adventure, and about inspiring, educating, and outfitting people for a lifetime of enjoying outdoor experiences. If you share a thirst for adventure, have a strong understanding of marketing strategies, tactics, and brand management, come join our growing marketing team in a family-owned, growth-minded business just outside the Des Moines metro area…and APPLY NOW!

Brownells is seeking an experienced and highly motivated Brand Manager who will play a crucial role in overseeing the planning, execution, and optimization of marketing campaigns, ensuring that our marketing team stays on track, maintains cross-functional communication, and has consistent brand messaging and positioning across all channels. This role is essential to the success of our marketing campaigns and overall marketing strategy in promoting Brownells’ products and services to our customers.

Benefits You Will Enjoy

• Competitive Salary
• Generous Paid Time Off
• Health, Dental, and Vision packages to fit your needs
• Additional voluntary supplemental insurance plans
• Fully vested 401(k) company match
• Tuition Assistance Program
• Career Pathing Program
• Generous employee discount
• Full range access at our Big Springs Shooting Complex
• Opportunity to work alongside people who are passionate about adventure and the outdoors!

What You Will Do

Main Duties & Responsibilities

• Develop and manage a comprehensive marketing calendar that outlines all marketing projects, events, and campaigns, ensuring alignment with overall company objectives
• Lead the planning, execution, and optimization of marketing campaigns in collaboration with cross-functional teams, including content creators, designers, product marketing specialists, and social media managers
• Manage project timelines, budgets, and resources to ensure timely and successful completion of marketing projects
• Monitor and report on the progress of marketing projects, making adjustments as needed to ensure objectives are met
• Implement project management best practices and tools to improve efficiency and effectiveness within the marketing team
• Provide support and guidance to marketing team members to foster a collaborative and high-performing work environment
• Develop and execute public relations strategies to raise brand awareness and enhance brand reputation
• Plan and execute marketing events, trade shows, and other customer engagement initiatives to drive brand engagement and customer loyalty
• Develop and execute traditional media and advertising campaigns, including print, radio, and television, to reach target audiences and drive brand awareness and engagement
• Conduct market research and analysis to inform brand strategies and plans
• Partner with product marketing specialists and other cross-functional teams to develop and execute go-to-market strategies for new product launches and brand campaigns
• Manage and maintain the brand guidelines to ensure consistency in brand messaging and positioning across all marketing channels and materials

What You Will Need

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field
• At least 5 years of experience in brand management, marketing or a related role, preferably within the firearms or outdoor industry
• Proven track record of managing and executing successful marketing campaigns and product launches
• Proven experience in managing budgets and resources effectively
• Strong background in market research and analysis, with the ability to identify trends, opportunities, and challenges

Knowledge & Skills

• Strong understanding of brand strategy, positioning, and messaging to drive customer engagement and loyalty
• Strong understanding of marketing strategies and tactics, including digital marketing, social media, and content marketing
• Excellent project management, organizational, and communication skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in project management tools and software, including Monday.com, Microsoft Project, Asana, Trello, or similar platforms
• A strong team player with a proactive, solution-oriented mindset
• Knowledge of and passion for firearms, gun parts, and accessories is a plus

Physical Demands

Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally, and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

• General office environments
• Ergonomics

Where You’ll Be Located

Grinnell, Iowa

Live Your Adventure!

Brownells is a subsidiary of 2nd Adventure Group. At 2nd Adventure Group, our mission is to provide a platform to connect people with their passions. Our brands are aligned to empower people to be inspired, educated, and outfitted for a lifetime of enjoying and sharing the spirit of adventure. Our sister companies include: Crow Shooting Supply, Sinclair International, AR15.com, and Big Springs Shooting Complex.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Brownells, Inc.