Overview: WSS, the athletic shoe retailer based in Los Angeles, is seeking a Senior Manager, Social Media & Content to join our growing content marketing team. This is a full-time position, with a hybrid schedule working out of our office in Gardena, CA. This role will lead the development and implementation of the company’s social media and content strategy. The ideal candidate will have a strong background in social media marketing, a strong background in paid social media, content creation, and project management.
Responsibilities
- Develop and execute the company’s social media and content strategy, aligned with overall marketing goals.
- Lead the creation of engaging and impactful content for social media platforms, including written, visual, and video content.
- Manage a team of content creators, including freelance photographers, videographers, and designers, to produce high-quality, consistent content.
- Collaborate with cross-functional teams, including merchandise, store ops, eCommerce, and customer service, to ensure content aligns with overall brand messaging.
- Plan, execute, and manage paid social media advertising campaigns across various platforms (such as Facebook, Instagram, Twitter, Tik Tok, etc.) to achieve business objectives.
- Analyze and report on the performance of social media and content campaigns, making recommendations for optimization and future planning.
- Stay up-to-date on the latest social media trends and technologies, and incorporate them into the company’s strategy as appropriate.
- Manage the social media budget and ensure that campaigns are executed within budget constraints.
- Develop and execute partnerships and campaigns with influencers (individuals or entities with a large following on social media).
Requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- 7+ years of experience in social media marketing, content creation, and project management.
- Proven success in leading the development and execution of social media and content strategies.
- Excellent writing, editing, and presentation skills.
- Strong project management skills, with experience leading cross-functional teams.
- Knowledge of social media platforms and tools, including Facebook, Instagram, Twitter, and Tik Tok.
- Experience with content management systems and graphic design software is a plus.
- Ability to work events some nights and weekends.Â
We offer a dynamic and fast-paced work environment, as well as opportunities for professional growth and development. We’re a team-driven department and we’re looking for someone who can match our energy. If you’re a creative, passionate, and driven individual who loves storytelling just as much as we do, we want to hear from you!
WSS / Eurostar, Inc.
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