WSS / Eurostar, Inc.

ABOUT WSS:

WSS has been the leading retailer of footwear, apparel, and accessories since its establishment in 1984. With over 100 stores nationwide, WSS offers thousands of styles from top-name brands, delivering exceptional customer service and setting the standard for value and style in the “Best Neighborhood Store” concept. In 2021, Foot Locker, Inc. successfully completed its acquisition of WSS. As a prominent retailer of athletic shoes and apparel, Foot Locker’s acquisition of WSS enables the expansion of its presence into the casual footwear market. WSS is committed to becoming the ultimate Neighborhood Store, fostering authentic connections with local communities, and providing unparalleled service and value to Hispanic communities across the country. To learn more, please visit www.shopwss.com.

POSITION OVERVIEW

As a Creative Director, you will be responsible for leading the creative, brand design, content creation and graphic art functions. You will work closely with other marketing functions, merchandising, e-comm, store development, visual merchandising and other company leaders to drive the business and brand efforts. You will oversee/manage external agencies and internal teams, bringing to creative concepts, campaigns (brand, promotions, cultural/sports moments to life across strategic initiatives, programs, activations and overall efforts for WSS.

With an entrepreneurial and collaborative approach, we serve and create demand for our products that capture the imagination, delivering impressive returns for our clients.

The Creative Director at WSS should inspire and lead our teams to deliver top-quality work. This leader guides a team of agencies, graphic designers, content creation people to develop the concepts, design direction, and visual expression for products, design systems, brand campaigns, and multi-platform experiences.

You will be part of a team of marketing professionals that works cross functionally with teams in Ecomm, store ops, visual merchandising, social media and other departments to drive brand awareness, store foot traffic, customer engagement, and revenue growth.

This role will also work on special projects as designated by the Chief Marketing Officer.

KEY ROLES & RESPONSIBILITIES

·       Creative Strategy, Planning, Development and Execution: Oversee and ensure consistent and strong creative initiatives and executions, including strategic initiatives, brand campaigns, key commercial/sports/cultural moments, promotional efforts, digital marketing and more to bring, engage and retain customers, ensuring a seamless and positive customer experiences.

·       Team Leadership and People Management: Lead and manage teams in creative, content management and design art functions, ensuring they have necessary resources, training and guidance to execute their roles effectively. It also includes the relationship and management of agencies and production partners.

·       Budget Management: Create and manage the creative function budget, ensuring optimal allocation of resources and cost-effective activities to maximize ROI.

·       Reporting: Provide detailed reports to the executive team on metrics.

·       Stakeholder Communication: Serve as the key liaison between the marketing team and other departments, ensuring that creative strategies align with sales, merchandising, and overall marketing objectives.

REQUIREMENTS:

·       Bachelor’s or master’s degree in marketing, communications, design and/or related field is preferred.

·       10+ years of professional creative and/or design experience, with significant leadership experience within retail industry, consumer goods, an agency or relevant organization.

·       Strong ability and experience with leading, directing, and managing cross-disciplinary teams.

·       A track-record of top-quality projects. An extensive portfolio of distinctive work that demonstrates conceptual thinking, a highly developed editorial eye, and the ability to craft visual projects with care, brand-appropriate perspective, and aesthetic refinement across creative disciplines, including art/photo direction, copywriting, campaign concepting, graphic/brand design, user experience design, film and motion design, and environmental/physical experience design. 

·       Solid understanding of creative processes and production methods across various media (TV, print, digital, social media, motion, spatial).  

·       A profile exhibiting thought leadership and engagement in a creative/cultural/sports field.

·       Exceptional communication skills: verbal, written, and interpersonal.

Please note: This is a hybrid position. In-office required days will be Tuesdays, Wednesdays, and Thursdays.

WSS is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. WSS is committed to a diverse and inclusive work environment.

WSS / Eurostar, Inc.

Overview: WSS, the athletic shoe retailer based in Los Angeles, is seeking a Senior Manager, Social Media & Content to join our growing content marketing team. This is a full-time position, with a hybrid schedule working out of our office in Gardena, CA. This role will lead the development and implementation of the company’s social media and content strategy. The ideal candidate will have a strong background in social media marketing, a strong background in paid social media, content creation, and project management.

Responsibilities

• Develop and execute the company’s social media and content strategy, aligned with overall marketing goals.
• Lead the creation of engaging and impactful content for social media platforms, including written, visual, and video content.
• Manage a team of content creators, including freelance photographers, videographers, and designers, to produce high-quality, consistent content.
• Collaborate with cross-functional teams, including merchandise, store ops, eCommerce, and customer service, to ensure content aligns with overall brand messaging.
• Plan, execute, and manage paid social media advertising campaigns across various platforms (such as Facebook, Instagram, Twitter, Tik Tok, etc.) to achieve business objectives.
• Analyze and report on the performance of social media and content campaigns, making recommendations for optimization and future planning.
• Stay up-to-date on the latest social media trends and technologies, and incorporate them into the company’s strategy as appropriate.
• Manage the social media budget and ensure that campaigns are executed within budget constraints.
• Develop and execute partnerships and campaigns with influencers (individuals or entities with a large following on social media).

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 7+ years of experience in social media marketing, content creation, and project management.
• Proven success in leading the development and execution of social media and content strategies.
• Excellent writing, editing, and presentation skills.
• Strong project management skills, with experience leading cross-functional teams.
• Knowledge of social media platforms and tools, including Facebook, Instagram, Twitter, and Tik Tok.
• Experience with content management systems and graphic design software is a plus.
• Ability to work events some nights and weekends. 

We offer a dynamic and fast-paced work environment, as well as opportunities for professional growth and development. We’re a team-driven department and we’re looking for someone who can match our energy. If you’re a creative, passionate, and driven individual who loves storytelling just as much as we do, we want to hear from you!

WSS / Eurostar, Inc.