CONCORD IS THE INDEPENDENT, WORLDWIDE LEADER IN THE DEVELOPMENT, ACQUISITION, AND MANAGEMENT OF RECORDED MUSIC, MUSIC PUBLISHING, AND THEATRICAL PERFORMANCE RIGHTS.
With offices in Los Angeles, New York, Nashville, Miami, London, and Berlin, Concord has a diverse and vibrant roster of active recording artists, composers, and songwriters, and a vast and historic catalog of works by some of the most treasured names in music history.
Craft Recordings is the catalog label team at Concord. We create thoughtfully curated products (digital and physical), with a meticulous devotion to quality and a commitment to preservation—ensuring that our vast and diverse recordings endure for new generations to discover. Our repertoire includes releases from legendary labels such as Fania, Fantasy, Fearless, Independiente, Nitro, Prestige, Riverside, Rounder, Specialty, Stax, Sugar Hill, Vanguard, Varèse Sarabande, Vee-Jay, Victory and many more.
Position Purpose:
Responsible for developing and executing fully integrated, progressive marketing strategies for frontline catalog releases and legacy label repertoire. Works under moderate supervision.
What you’ll do:
- Work closely with artists/managers/estates, and the wider label team, to strategically define and execute marketing campaigns for a diverse roster of catalog artists, titles, and legacy brands
- Act as day-to-day lead on assigned releases, ensuring that each project receives the appropriate level of marketing, advertising and publicity needed, to effectively drive revenue through physical sales, downloads/streaming, merchandise and content opportunities
- Thoroughly research each assigned project in order to understand a title/brand/artist’s “whole story,” communicate legacy, reignite fan-bases, extend audience reach and drive commercial results
- Manage deadlines and develop essential marketing material for each project—including sales sheets, biographies, press releases, online media kits, marketing plans, communication timelines, social media, editorial content, playlists and advertising assets
- Create, build and maintain strong relationships with strategic partners (brands, media, influencers) and key stakeholders
- Work alongside the Stream Team and Digital Marketing to strategize catalog streaming playlist initiatives, as well as drive content discovery and audience reach for the label and artists
- Collaborate with label services teams (Sales, Creative Services, Business Affairs, Publishing, etc.), and outside partners as appropriate, to develop marketing tools and strategies for each release within set budget parameters
What you’ll need:
- Experience in music marketing (3+ years)
- Passionate and knowledgeable about music (wide-ranging genres and eras) – a background or interest in rock/alternative music is a plus
- Strategic and creative thinker, with a deep understanding and interest in streaming platforms, social media outlets, digital trends and new technologies
- Strong copywriting skills—for press releases, sales sheets, newsletters, social/web content—are a plus
- Comfortable managing many tasks and projects at the same time; must be able to prioritize and follow through
- Goal and results oriented, with a keen attention to detail
- Excellent presentation and communication skills
- A team player with an adaptive, self-effective and collaborative attitude
*This is a hybrid role requiring 3 days minimum on-site.
Salary range: $75,000 – 80,000
At Concord, we offer comprehensive medical and wellness benefits, generous time off, parental leave, charity match, paid time off for volunteering, and other fun company perks. We have beautiful new offices and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We believe that diversity, inclusion and equity is paramount for the creation of music, theater and film that celebrates and empowers all cultures.
Concord
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