Company: The Human Bean
ON-SITE ROLE – MUST WORK IN MEDFORD, OR
Job Title: Communications and Social Media Manager
Reports to: Chief Marketing Officer (CMO)
Location: Support Center in Medford, OR
The Communications and Social Media Manager is a highly motivated and professional responsible for managing all social media platforms and internal and external communications.
Responsibilities:
- Manage and oversee all Social platforms including but not limited to Facebook, Instagram, LinkedIn, Tik Tok, Pinterest, and YouTube.
- Develop and implement annual social media campaigns with a defined strategy.
- Engage with customers and followers and ensure good customer service by timely addressing customer issues or comments.
- Use social media marketing tools such as SOCi, Enhanced Yelp, and other platforms to manage engagement and advertising.
- Complete understanding of Brand voice to develop appropriate responses.
- Oversee social content calendar, listings, and reviews.
- Responsible for influencer marketing campaigns and establishing relationships to develop a strong network.
- Analyze the impact of social media on the organization and provides tracking and benchmarking data.
- Manage internal and external communications:
- Creates annual public relations plan for Franchisee sales and customers.
- Identifies and capitalizes on opportunities to promote and positively represent The Human Bean.
- Develops and implements communication materials on behalf of Marketing and Store operations.
- Partners with operations on all franchisee and store-facing communication and training material.
- Manage Social and Communication platforms (ie, SOCi, Cision, Franconnect).
- Generate copy, phrases, words, scripts, press releases, and other material to support marketing efforts.
- Proofreading, editing, and working with writers to deliver quality content.
- Manages the social media team and works closely with Graphics Designers and other departments.
- Identifies innovative trends, technologies, and growth strategies for communications and social media.
Qualifications:
- Bachelor’s Degree in Marketing, Journalism, Media, Advertising, Public Relations, or a related field required
- 3-5 years of previous communications and social media marketing experience.
- Highly proficient in Microsoft Suite.
- Fundamental understanding of various software tools (SOCi, Cision) preferred.
- Familiarity with monitoring metrics.
- Excellent written communication skills.
- Limited Travel
The Human Bean
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