The Human Bean

Company: The Human Bean

ON-SITE ROLE – MUST WORK IN MEDFORD, OR

Job Title: Communications and Social Media Manager

Reports to: Chief Marketing Officer (CMO)

Location: Support Center in Medford, OR

The Communications and Social Media Manager is a highly motivated and professional responsible for managing all social media platforms and internal and external communications.

Responsibilities:

• Manage and oversee all Social platforms including but not limited to Facebook, Instagram, LinkedIn, Tik Tok, Pinterest, and YouTube.
• Develop and implement annual social media campaigns with a defined strategy.
• Engage with customers and followers and ensure good customer service by timely addressing customer issues or comments.
• Use social media marketing tools such as SOCi, Enhanced Yelp, and other platforms to manage engagement and advertising.
• Complete understanding of Brand voice to develop appropriate responses.
• Oversee social content calendar, listings, and reviews.
• Responsible for influencer marketing campaigns and establishing relationships to develop a strong network.
• Analyze the impact of social media on the organization and provides tracking and benchmarking data.
• Manage internal and external communications:
• Creates annual public relations plan for Franchisee sales and customers.
• Identifies and capitalizes on opportunities to promote and positively represent The Human Bean.
• Develops and implements communication materials on behalf of Marketing and Store operations.
• Partners with operations on all franchisee and store-facing communication and training material.
• Manage Social and Communication platforms (ie, SOCi, Cision, Franconnect).
• Generate copy, phrases, words, scripts, press releases, and other material to support marketing efforts.
• Proofreading, editing, and working with writers to deliver quality content.
• Manages the social media team and works closely with Graphics Designers and other departments.
• Identifies innovative trends, technologies, and growth strategies for communications and social media.

Qualifications:

• Bachelor’s Degree in Marketing, Journalism, Media, Advertising, Public Relations, or a related field required
• 3-5 years of previous communications and social media marketing experience.
• Highly proficient in Microsoft Suite.
• Fundamental understanding of various software tools (SOCi, Cision) preferred.
• Familiarity with monitoring metrics.
• Excellent written communication skills.
• Limited Travel

The Human Bean