Influencer Analyst

Who is Tremor International?

We’re a leader in digital video advertising, Tremor International enables quality advertising wherever consumers are viewing digital content. We’re made up of a collection of brands – including Tremor Video and Unruly – and we give our partners the tools to find the right audience for their marketing needs in real time, tailoring ads to create an optimal experience for each unique consumer. We’re a fast-growing, publicly traded company, committed to developing first-class products for our partners and clients around the world.

Our Values

Every member of Tremor International encapsulates the words, “I C.A.N.” Each day, we strive to be as Innovative, Committed + Collaborative and Authentic as possible, with No Ego.

Why Join The Unruly Team?

If you’re looking to challenge convention and shake up the digital ad industry, Unruly’s the company for you. We like to think outside the box here, turning fresh ideas into meaningful, data-driven solutions for our clients and partners daily. While we’ve got a wealth of experience and expertise, particularly in video, we’re not stuffy or married to routine. Rather, we aim to approach things differently — connecting imagination with technology, simplicity with innovation and professionalism with play. If you’re also a forward-thinker who’s not afraid to have a little fun, apply to join our team today.

What will I do?

The Influencer Marketing Analyst role is responsible for leading and executing the measurement strategy for Influencer campaigns across Instagram, TikTok, Meta (Instagram / Facebook), YouTube, Pinterest, and LinkedIn. The Influencer Marketing Analyst will work closely with Account Managers and the Paid Social Team to prove out the success of our Influencer campaigns through various advanced measurement studies.

• Execute and report on advanced measurement performance around our Influencer marketing efforts inclusive of brand lift, in-store visits, sentiment, online and offline sales.
• Develop the strategy and approach for specific campaign studies inclusive of creating brand lift questions, assessing feasibility requirements, and filling out vendor briefs.
• Work directly with our vendors and clients to ensure all studies are properly set up before specific deadlines.
• Lead client calls with key stakeholders around campaign performance.
• Keep on top of the latest Influencer measurement trends.
• Provide mid-campaign performance and insights.
• Collaborate with the Paid Social and Account teams on final campaign reporting to deliver robust analysis and recommendations for completed campaigns.
• Assist with business development efforts around advanced measuring capabilities.
• Meet with new measurement partners in the Influencer Marketing space to determine opportunities in expanding our measurement suite.
• Assist with updating advanced measurement benchmarks.
• Work with Account Managers to ensure proper set up studies, inclusive of getting Influencer access, timing needed, etc.

What will I bring?

• 1+ years of experience in Influencer or Social Media Analytics
• 1+ years of experience with Advanced Measurement Studies
• Preferred Vendor Experience: Meta Brand Lift, TikTok Brand Lift, IRI, Group RFZ, DISQO, ThisThat, FourSquare, CuebIQ
• Ability to take data and turn it into actionable insights and recommendations
• Strong attention to detail and communication skills
• Ability to multi-task and meet strict deadlines
• Proficiency in Excel
• A self-starter, with the confidence to work independently when necessary

At Tremor International, we value our differences, varied experiences, and collective contribution. We know that not everyone takes the same career path, so if you don’t match this job description perfectly, don’t worry! We would rather see your application than risk missing out on your potential to make an impact. Check us out at https://www.rhythminfluence.com.

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role in New York is $60,000 – $70,000 at the time of posting, with the potential of an incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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Unruly