We are looking for a Senior Integrated Marketing Program Manager. This role will lead programs for the Education and Government vertical at a Tech Company in Pleasanton, CA-combining planning with hands-on program creation. The ideal candidate will own goals, strategy, and programs, while supporting the day-to-day tactical needs of a busy team. This is a contract hybrid role (in-office Tuesdays/Thursdays.)
Responsibilities:
- Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including demand generation, project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third parties
- Working with cross-functional groups including solution marketing to develop the overarching strategy, including appropriate messaging, content, and stories from which to build campaigns; and then using the content in appropriate channels
- Crafting tailored programs for the key decision-makers and influencers in a buying decision
- Managing and monitoring program spend to ensure budget decisions are optimized while meeting quarterly and yearly targets
- Working with project managers to develop and monitor project plans and schedules
- Coordinating the various external/internal teams working on the campaign
- Working with corporate sales development on effective follow-up and sales plays
- Ensuring programs are set up properly in various marketing tools including Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
- Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization
- Monitoring and communicating progress toward goals, and adjusting where needed to stay on target to meet company goals
- Presenting key programs and assets to internal constituents including product marketing, sales teams, and third parties
Requirements:
- 7-10 years of integrated marketing experience in B2B enterprise software and SaaS, planning and driving impactful demand generation programs
- Experience with marketing tools such as: Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
- Experience leading project related budgets/tracking and monitoring campaign performance and spend
- Experience analyzing program results and performance trends to make data-driven decisions
- Bachelor’s Degree
GroupA
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