Marketing Director

Company: Cupshe

Job title: Marketing Director

Location: Los Angeles, CA

About Cupshe

Cupshe is a California-inspired beachwear brand created for the most vibrant, fun, and fearless women all over the world. Our brand is founded on the principles of positivity, quality, diversity, and affordability.

Since our inception in 2015, we’ve built an incredible community of millions of women who move forward in confidence, comfort, and style. From swimsuits to cover ups, all of our pieces are crafted with love, encompassing pattern, textures, and fabrics that go from beach to brunch effortlessly.

We’re committed to stay true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.

About the Role

This role will be responsible for all aspects including but not limited to: social media channels, PR press, influencers relations, and marketing campaigns, and collaborate with cross-functional partners both internally and externally to manage and execute all aspects of the DTC eCommerce marketing strategies.

*The position requires 2-3 days working in the office, the rest of the week can work from home.

Job Duties

• Collaborate with cross-functional partners both internally and externally to manage and execute all aspects of the DTC eCommerce marketing strategies;
• Analyze all key customer data points and sharing of key findings across relevant teams and executives to find a creative way to increase the brand awareness and activations;
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives;
• Manage the overarching marketing calendar to drive alignment across North American markets across a portfolio of products;
• Develop marketing program recaps to evaluate success of campaigns and efficiency of spend;
• Create regular and timely reports on key marketing metrics (including, forecasting, digital advertising, social media, content, customer acquisition, tracking spend to forecast, etc.)
• Oversee all organic social media channels content plannings and execution; press coverage landing for product launches and brand campaigns; communications strategy and activations for brand or product collaborations and partnerships;
• Extensive knowledge of eCommerce technology and sophisticated analytic tools and apps;
• Understanding of growth marketing and performance marketing and being able to assort to drive up the sales.

Skills & Experience

• Bachelor’s or master’s degree in business or digital Marketing preferred;
• 8+ years of experience in Women’s Apparel & Fashion is required, in DTC eCommerce is a big plus;
• 5+ years of proven leadership of large marketing campaigns as well as the direct ownership of social media, PR, Brand and influencer;
• Excellent, multi-faceted communicator with strong written and verbal communications skills;
• Familiar with the latest trend in contemporary fashion and the intersection with culture;
• Innovative mindset with the ability to spot growth opportunities;
• Ability to create, understand and communicate data related to business;
• Collaborative problem-solving the ability to work independently as well as with a team;
• Strong MS Word PowerPoint and Excel skills;
• Being able to speak in Chinese is a big plus.

Benefits

• Health insurance including dental and vision
• 401k with match
• 12 paid public holidays
• 6 paid sick days
• 10 vacation days in the 1st year
• Paid Maternity Leave
• Temporary hybrid work schedule due to Covid-19

Cupshe is operating the recruitments on behalf of “Sparky Worldwide Inc“, the entity to conclude employment agreement with you.

CUPSHE