Director, Brand and Marketing

SPECIFIC RESPONSIBILITIES:

• Lead, manage, develop, mentor and motivate the AUS brand marketing team
• Identify and execute tactics to build brand awareness and familiarity
• Identify, contact, and manage all 3rd party agency / vendors used by AUS marketing
• Plan and execute corporately sponsored tradeshow and events for AUS
• Develop tactical marketing plans to achieve annual sales goals
• Manage all Creative team deliverables from concept to completion, providing key concepts and critical evaluation to ensure the Creative vision meets strategic and business goals
• Strategic creativity through art direction, editorial development, photography, design, technology and print production
• Oversee all production planning and scheduling for catalogs, web, sales presentations, photography shoots, and marketing collateral
• Develop and direct brand standard to field to ensure continuity and brand compliance
• Work with Marketing team to develop strategies and creative media for rental business, catalog, direct mail and ecommerce
• Build strong relationships and effectively collaborate with internal business partners, including sales, marketing, merchandising, and Uniform Rental Business counterparts to provide compelling creative vehicles to win business
• Drive financial results by providing innovative and unique creative solutions for business opportunities that are differentiated from the marketplace and our competitors
• Develop/participate in business planning and budget management for the Marketing department

REPORTING STRUCTURE: This position reports directly to the Vice President, Marketing & Strategy for Aramark Uniform Services.

KNOWLEDGE, SKILLS & ABILITIES:

• Ability to apply conceptual strategy, brainstorm facilitation, and day-to-day direction of projects through completion
• Must possess branding vision and business acumen with acute understanding of how to stand out in the marketplace
• Strong working knowledge of sales and marketing functions
• Dynamic, creative personality effectively engaging and influencing a variety of audiences
• Motivational leadership, inspiring team to deliver top performance every day
• Can work with poise and professionalism in a deadline-driven environment
• Supreme attention to detail
• Highly effective written and verbal communication skills that build trust, instill confidence and ensure personal effectiveness/influence

EDUCATION: Bachelor’s degree in marketing or other related business field required. Master’s in Business Administration (MBA) or similar preferred.

EXPERIENCE:

• Minimum of 10 years in marketing or sales role
• Several examples of successfully launched projects which demonstrate strategic, conceptual and creative thinking

Aramark Uniform Services