Director of Digital Marketing
East Coast HQ – Hybrid role
Growing Sports Brand
As this $50-100M growing sports brand develops their digital marketing strategy as Director of Digital Marketing you will develop and lead the brand’s digital marketing strategy to drive engagement, growth and revenue goals across digital channels globally.
As a key member of the Global Marketing team, you will be responsible for creating a consumer acquisition and retention marketing strategy that drives traffic, sales growth and acquires new customers. You will shape and execute the vision for the consumer acquisition strategy and build a strong Digital Marketing team to maximize profitability and scalability.
The Role
- Build and deliver holistic digital marketing strategy, while influencing the brand’s global digital strategy.
- Partner closely with Brand, eCommerce and Centralized teams to develop and drive DTC-led strategies that have both positive brand and business impact.
- Own the relationship with the global media agency to optimize brand and performance media strategies.
- Establish and communicate the creative requirements to support the digital channels.
- Plan and budget for brand and performance marketing channels, including, but not limited to: Upper funnel media, SEM, SEO, Paid Social, Display Re-targeting, Display Prospecting and Affiliate Marketing.
- Develop and own CRM strategies across direct mail, email, and SMS.
- Analyze business trends, sales, and performance within all marketing channels to continuously maximize profitability and brand impact.
- Use advanced marketing analytics to provide insights & optimize performance & investment across digital acquisition and retention channels to maximize short and long-term revenue growth.
- Create and maintain performance marketing dashboard reporting on core business KPIs as well as individual channel performance.
- Manage the brand, performance, and digital wholesale budgets.
- Build a first in class team.
The Person
- Bachelor’s degree required, preferably in Marketing, Business, or Economics
- 8+ years of retail or eCommerce and digital marketing experience
- 4+ years of leadership and performance marketing experience
- Partners and influences international teams on content creation, calendar integration, asset sharing.
- Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable proposals.
- Strong technical knowledge relevant to typical eCommerce environment
- Comfortable in fast-changing, fast paced environment with tight deadlines and the ability to multi-task and prioritize projects.
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