MAHI GOLD is looking for a creative, driven and strategic Marketing Director to join our growing team. This individual will oversee the planning and execution of all consumer-centric content for all channels of our business with a focus on social media, influencer strategies and retail initiatives.
If you are someone who loves to tell a story, develop multi-platform social strategies, create data-driven content that connects with the consumer, fosters a community and drives revenue, then this is the role for you.
What you’ll do:
- Develop and implement a data-driven, multi-platform social strategy that aligns with our company goals and our brand story.
- Own the content calendar for MAHI GOLD and MAHI GOLD Outfitters. Work with the owners, buyers, e-commerce team and external creative agency to develop authentic, creative, on trend and consumer driven content.
- Develop and execute Influencer strategy and relationship management.
- Expand, foster and connect with our online community.
- Work closely with our e-commerce team & external creative agency on all e-commerce initiatives including email campaigns, messaging and consumer growth strategies.
- Oversee content creation for and work directly with our external agency on all paid media strategies.
- Stay up to date on emerging trends & platforms and be prepared to change or improve our social strategies accordingly to maintain growth and meet goals.
- Participate in retail strategies including but not limited to in-store promotions & events, brand storytelling, email campaigns and customer engagement.
- Oversee and execute all print advertising needs.
Qualifications:
- 3+ years of professional marketing experience for a consumer brand, including social media marketing and influencer management.
- Solid understanding of current social platform best practices and proven experience executing campaigns across Facebook, Instagram, LTK, Pinterest, YouTube, Twitter and TikTok.
- Strong copywriting skills.
- Proficiency with analytics derived from social advertising from multiple platforms, particularly Triple Whale, Klayvio & Shopify.
- Experience managing various projects & campaigns across multiple business channels, often in different stages of planning and execution.
- Capable of managing information from different stakeholders and organizing into a streamlined process
- High level of initiative, professionalism, organization and impeccable attention to detail paired with the ability to prioritize and manage time effectively.
- Demonstrated ability to navigate unforeseen changes or shifts in business needs.
- Self-motivated and able to work independently while also thriving in a collaborative environment with in-house and external teams.
- Willingness to travel, especially to different retail locations throughout the year.
- Strong and productive communication skills (written & verbal)
Bonus Skills:
- Graphic design experience & ability to use platforms like Photoshop, Lightroom & Illustrator.
- Experienced use in Klayvio, LTK, Shopify & TripleWhale Platforms.
- Photography & photo editing skills.
MAHI GOLD
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