The Senior Marketing Communications Manager, Analyst Relations (Analyst Relations Manager) is responsible for leading Industry Analyst Relations (AR). AR includes managing a program of regular communications and engagement with key industry analysts including inquiry calls, regular briefings, email announcements, responding to annual analyst surveys, analyst events, utilizing analyst ratings reports and reprints in demand generation and partner marketing activities, as well as managing other AR projects as assigned by Corporate Communications Director. This role coordinates all briefing materials (and corporate facts) including written surveys, presentations and videos as well as engaging executives and customers with analysts as needed.
The individual in this role works closely with other members of the corporate communications, solutions marketing, other marketing teams and other departments to gather information, coordinate the messaging and response to analyst requests for information and annual surveys as well as to ensure the proper use of analyst quotes and reprints in marketing programs.
As a Senior Marketing Communications Manager, Analyst Relations a Typical Day Might Include The Following:
- Own and manage regular, consistent outreach and engagement with key analysts to drive positive coverage of NICE in analyst reports as well as positive verbal recommendations from analysts to prospects and customers. Continuously analyze results to increase the quantity and quality of interactions with industry analysts.
- Coordination and alignment with NICE Corporate Communications team and NICE corporate policies including joint responses to analyst surveys, purchasing of paid contracts, reporting and other activities.
- Ensure consistent use of corporate messaging and reporting of corporate facts, product information, customer and partner examples in communications and materials provided to analysts on a quarterly and annual basis. Understand project and program goals in order to execute assignments to achieve the best results in conjunction with corporate messaging, product, competitive positioning and go to market strategies.
- Schedule and manage monthly inquiry calls and regular briefing presentations as well as sales enablement calls as assigned.
- Own and manage all aspects of annual ratings surveys and NICE response according to analyst specifications and timelines. Ensure complete, high quality responses and consistent reporting of corporate facts and key supporting information.
- In conjunction with NICE Corporate, own and manage annual analyst summit assignments including invitations, logistics, agenda, speakers and presentations, onsite support and customer involvement. Coordinate analyst attendance at annual user conference.
- Secure paid analyst contracts as required for on-site consulting/strategy days, reprints, analyst speakers and/or special projects as assigned. Ensure accurate and compliant use of quotes and promotion of analyst according to analyst guidelines. Coordinate review, approvals as needed with analyst firms.
- Proactively work to ensure that analyst reports and quotes are highly leveraged in PR, marketing and sales.
- Support overall marketing and communication efforts, perform other related duties and assist in special projects.
- Communicate in an effective and professional way with customers, influencers and stakeholders in and outside of the company.
- Responsible for developing and managing budget and expenses for projects, as assigned.
- Accurately tracks and reports expenditures according to the Company’s Purchasing Policy.
To Land This Gig You’ll Need:
- Bachelor’s degree in marketing or communications or related field
- 6+ years’ experience in B2B high-tech, corporate communications
- Proven ability to manage of heavy schedule of projects and deadlines with cross-functional team projects
- Ability to create and deliver high quality presentations and written survey responses
- Strong business strategy and marketing acumen in high tech industry
Bonus Experience:
- Industry analyst relations or public relations in high tech
- Contact center or customer service industry
NICE
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