Raymond Gubbay Ltd (RGL) is a wholly owned division of Sony Music Masterworks and widely recognised as being at the forefront in its field of entertainment both in the UK and around the world. The marketing team work across all shows & concerts in the company’s portfolio both in the UK and Internationally and play an integral part in supporting the company’s many and varied activities. In addition to the many concerts, tours, Festivals and one-off events, our hugely popular Light Trails have grown significantly in recent years and we are seen as the market leader in this sector.
The Marketing Manager will create and develop high-impact, highly scalable effective marketing campaigns that will reach the correct demographic and target customers appropriate for each show. Managing multiple budgets and agencies, they will develop graphic content and copy used to inform the general public of shows for the purpose of selling tickets. This position will also be responsible for maintaining, tracking and reporting on analysis and spend to make sure funds are allocated correctly across all areas of the marketing budget.
Responsible for demanding revenue targets across everything we do and reaching the widest possible global audience onsite and online, we are an innovative, collaborative and creative team of seven.
What you’ll do:
- Responsible for development and execution of marketing and promotional plans. Collaborates with the internal teams, stakeholders, agents, and wider marketing support teams (internal and external) to plan and oversee the marketing spend.
- Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correctly. Prepare advertising settlements for each show.
- Work with our in-house Social Media team to create content for each show, managing accounts when required. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer.
- Monitor ticket sales and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
- Oversee publicity, advance press interviews, secure and coordinate artist availability for promotions and work with public relations agencies.
- Develop and pitch promotions to media outlets. Negotiate rates and contracts with various media outlets.
- Develop additional marketing opportunities to increase ticket sales when needed, participating in genre led and seasonal content capture days and on site asset gathering. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events.
- Work with marketing team to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails
- Reporting to the Head of Marketing you may be responsible for overseeing interns and assistants, along with other duties fundamental to the dept.
Who you are:
- Experience with media buying
- Strong communication and organizational skills with evidence of fast passed, creative, flexible and multi-task-oriented working.
- Excellent attention to detail.
- Knowledge of social media and online marketing initiatives and strategies
- Proficient in Creative Suite and MS Office
- Knowledge of live entertainment industry preferred
- Passion for music & live events
Sony Music Entertainment
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