ifm efector, inc. is looking for a digital first growth marketing leader with a customer-obsessed approach, who is fascinated by digital transformation and the power of technology to solve problems and make our customers’ more successful in their business. The Digital Content Marketing Manager is responsible for developing and managing compelling, insight-driven content meant to inform, educate, and persuade readers to act, while embodying ifm’s brand and image.
The Digital Content Marketing Manager will:
- Lead a team of motion graphics artists and content strategists in support of ifm’s mission to create a first-in-class web experience that puts ifm “close to you” by bringing our customer’s machinery and applications to life digitally on ifm.com and providing them the solutions, insights and recommendations that support their Industry 4.0 journey.
- Be a pace-setter and immediately make an impact through positive relationships with peers and team members
- Advocate for cross functional and cross departmental collaboration to produce clear and valuable communication that helps customers of all sizes and industries.
- Collaborate with senior leadership on the development and execution of the content strategy including content audits, gap analysis, persona building, SEO-oriented content planning, and publishing of content to support new customer acquisition and customer retention.
Job Responsibilities
- Lead and develop a team of creative professionals, content strategists, and writers. This includes motion graphics artists and web designers.
- Work closely with Product Management to ensure successful product launches
- Work closely with Performance Marketing and SEO colleagues to create content to improve page rank and increase pageviews.
- Develop ideas for compelling content that adheres to ifm’s branding and style guidelines.
- Manage and mentor designers and content writers while overseeing writing, editing, proofreading and copy editing for ifm.com/us.
- Author and supervise development of motion graphics design to represent the customer’s machine & application perspective aligned to ifm’s vertical markets for enhancing the pre- and post-sales experience.
- Stay on top of content marketing trends and encourage the team to optimize and test new tactics.
- Collaborates with global web team to improve overall site structure, navigation, reduce content cannibalization and improve conversions of the ecommerce sales channel.
Candidate Qualifications
- Content planning and execution – Experience in developing integrated content strategy and content-driven programs.
- Results oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multi-tasking environment. Experience using analytics and metrics to guide topic and content development.
- Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style. Ability to build relationships at all levels.
- Operational excellence – Implement and follow processes that support a collaborative team and customer experience. Bring ideas for improvement to the table.
- Business acumen – Understand the big picture of the business and how to support business goals.
- Supervision – Self-starter with exceptional ability to follow through and lead and influence others.
- Creativity – Up to date on current content marketing trends and techniques, ability to innovate and iterate while following brand guidelines.
- Familiar with CMS publishing tools
- Basic design skills and experience with Adobe Suite and/or Cinema 4D or Blender a plus
- 5 years+ experience in B2B digital content marketing
- Experience leading or managing a team
Company Description
ifm efector, inc., headquartered in Malvern, PA, has earned the distinguished Top Employers certification for 2020 and 2021 in North America for our outstanding people practices. ifm efector is the US subsidiary of ifm electronic gmbh, a global company with over 8,100 employees in 95 countries serving 161,000 customers worldwide. Our core business is the development and production of sensors and controls for industrial automation and process applications.
“Exceptional success can only be achieved when the employees believe in the company and when they know that they are treated in a fair and honest way.” -ifm philosophy
ifm is a privately-owned company whose success can be attributed to three guiding principles: Employees First, Customer Loyalty, and Safe Growth. With a supportive and collaborative culture, ifm welcomes new ideas and fosters honest communication and trust. Distinguished by their individual capabilities and contributions, every employee plays a role in the success of our business, so that we may provide innovative solutions to meet and exceed our customer’s business needs. ifm is dedicated to ensuring employees are engaged, enabled, and empowered to realize their full potential in a positive, diverse, and inclusive work environment filled with meaning and a shared sense of purpose.
“We have amazing products, but best of all we have amazing people. This is a core value of our success.” – Roger Varma, CEO, ifm efector
ifm efector, inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, disability or handicap, marital or protected veteran status, genetic information, sexual orientation, gender identity, or any other category protected under applicable federal, state or local law.
ifm
Related jobs:
Casting Call: Nickelodeon’s “Kids Pick the President” – Nationwide Families
Job Description:
Nickelodeon is casting kids and their families to participate in the upcoming election show, “Kids Pick the President.” The show aims to engage kids in discussions about significant topics impacting the U.S., from the economy to mental health and AI. Participants will have the chance to express their views on key issues and discuss which presidential candidate they believe will win the election. A combination of self-shot footage and in-person shoots will be used to feature the families and their perspectives.
Job Responsibilities:
- Participate in discussions on a range of topics such as the economy, AI, mental health, and more.
- Record and submit self-shot footage for the show.
- Participate in in-person shoots to introduce your family and share your viewpoints on the 2024 election.
- Provide commentary on issues facing the nation from the perspective of children and their families.
- Engage with the production team to create fun and insightful content as part of Nickelodeon’s election special.
Requirements:
- Children must be 13 years of age or older.
- Families must reside in the U.S.
- Comfortable participating in discussions on various important topics.
- Must be open to filming a combination of self-shot footage and attending in-person shoots.
- Enthusiastic about sharing perspectives on who they believe will win the election and why.
Compensation Details:
- Compensation details will be discussed with selected families upon application and casting.
Casting Call: Wawa Convenience Store Commercial (Florida)
Job Description:
Ariza Talent & Modeling Agency is casting for a commercial project featuring Wawa, a popular convenience store chain known for selling fresh food, drinks, and offering fuel services. The commercial will be broadcast through various mediums including TV, out-of-home advertising (OOH), social media videos, and pre-roll advertisements. This is a 13-week regional campaign with the option for renewal for up to 2 years.
Job Responsibilities:
- Portray roles in a commercial spot highlighting the Wawa convenience store experience, including its food, drink, and fuel services.
- Participate in various scenes that will be used for TV, social media, and online advertisements.
- Be available for virtual auditions and submit self-taped videos as part of the casting process.
- Follow direction from the production team to ensure a successful shoot.
Requirements:
- Must be non-union talent.
- Comfortable on camera and able to convey a natural, approachable personality.
- Open to all genders, ages, and ethnicities.
- Prior experience in commercials or acting is a plus, but not mandatory.
- Must be available to participate in virtual auditions via self-taped submissions.
Compensation Details:
- Base Pay: $1,000
- Usage Fee: Additional $2,000 + 20% for broadcast, social media, OOH, and pre-roll ads.
- Contract Length: 13-week regional buy, with an option to renew for up to 2 years.
Casting Call: Nationwide Content Creator Teens for Prom Fashion Ad
Job Description:
We are casting teenage content creators across the United States for a nationwide Prom Fashion Ad. Selected talents will travel to Dublin, CA (travel and accommodations provided) to participate in a 1-day studio photo and video shoot. Additionally, participants will create a video in their own location for social media centered around the prom fashion theme. We are looking for teens with a significant social media following, unique personal style, and a strong sense of identity. All types of models, including those with unique facial features or disabilities, are encouraged to apply.
Job Responsibilities:
- Model formal prom attire during a professional studio photo and video shoot.
- Create and share content (video) related to the prom fashion theme from your own location.
- Collaborate with the creative team to promote the fashion collection across social media platforms.
- Represent and showcase personal style through the provided clothing and accessories.
- Travel to Dublin, CA for the shoot (accompanied by a guardian if needed).
Casting Roles:
- Teen Boy Influencer (Ethnically Ambiguous or Caucasian)
- Age: 15-18
- Characteristics: Blonde or sandy hair, 5’9″ and up, fits a 38R-40R suit.
- Social Media: 100k+ followers.
- Type: Musician, artist, skater, or athlete. Must be a high school student.
- Gen Z Content Creator (Any Gender, Any Ethnicity)
- Age: 16-18
- Characteristics: Strong sense of personal identity, unique facial features (freckles, vitiligo, moles, etc.), big & tall models, curve models, or models with intellectual and developmental disabilities.
- Experience: Tailored suiting and gowns preferred but not required.
- Interests: Dance, music, filmmaking, education, robotics, or other niche content creation.
- Curve and/or Big and Tall Influencers
- Any Gender
- Age: 15-18
- Social Media: 50k+ followers.
- Type: Not necessarily a fashion influencer, but should have a clear sense of personal style.
- Female-Identifying Content Creator (Fashion/Style/Beauty Influencer)
- Woman or Trans Woman.
- Age: 15-17
- Social Media: 100k+ followers.
- Type: Fashion, style, or beauty content creator with a strong sense of personal style, focused on prom and formalwear.
- Male-Identifying or Non-Binary Content Creators
- Man or Trans Man.
- Age: 15-18
- Social Media: 100k+ followers.
- Type: Niche content creators (athletes, artists, filmmakers, tech enthusiasts, gamers, etc.), with a strong personal style (fashion background not required).
Requirements:
- Must be within the age range of 15-18 years old.
- Social media following requirements vary by role (50k+ to 100k+ followers depending on role).
- Must have parental or guardian consent if under 18.
- Ability to model formalwear and create engaging social media content.
- Unique facial characteristics, intellectual and developmental disabilities, and diverse body types are welcome.
- Experience in content creation or modeling is a plus.
Compensation Details:
- Base Pay for Shoot: $5,000 (includes content creation and usage).
- Model Rates: $2,000 + travel and accommodations if not local.
- Fitting Rates:
- Local Talent: $500 for the 1st fitting, $250 for the 2nd fitting.
- Out-of-Town Talent: $1,000 for the 1st fitting, $500 for the 2nd fitting.
- Travel and accommodations for talent and a guardian (if required) are fully covered.
Casting Call: Male Voice Over Artist for Credit Union Campaign (Remote)
Job Description:
We are seeking a male voice over artist for a non-union Credit Union campaign. This is a remote opportunity for a voice talent with a regional Southern/New Orleans accent, aged 30s to 40s. The accent should be light, natural, and not too specific to one area. The ideal candidate will have a professional at-home recording setup or access to a studio.
Job Responsibilities:
- Provide high-quality voice recordings for the Credit Union campaign.
- Participate in remote recording sessions via Source Connect.
- Collaborate with the production team to deliver an authentic and natural voice performance.
Requirements:
- Male voice talent in their 30s-40s.
- Must have a light Southern/New Orleans accent that sounds natural and not exaggerated.
- Access to a professional at-home recording setup or willingness to record in a studio at your own expense.
- Ability to connect and record sessions remotely through Source Connect.
Compensation:
- $350 for the session.
Casting Call: Featured Models for Major Female Hip Hop Artist Music Video (Atlanta)
Job Description:
Esprit Casting is seeking featured male and female models for an exciting music video for a major female hip hop artist. We are looking for individuals with unique and eccentric features who can bring an exciting and dynamic presence to the video. This is a paid opportunity, and models will be featured in various scenes throughout the production.
Job Responsibilities:
- Participate in a professional music video shoot, featuring a major hip hop artist.
- Bring energy, style, and confidence to the set, embodying the creative vision of the video.
- Collaborate with the production team and follow on-set direction to ensure smooth filming.
- Be available for a full day of shooting (8 to 10 hours).
Requirements:
- People of Color (POC).
- Ages 18 to 35.
- Must have unique and eccentric features that stand out on camera.
- Comfortable in front of the camera and able to take direction well.
- Must be local to or able to work in Atlanta, GA.
Compensation:
- $400 for 8 to 10 hours of work.
Casting Call: Adult Male Roles for Stranger Things Season 5
Job Description:
Casting is now open for adult male extras to appear in Season 5 of Stranger Things. We are seeking male talent from 18-60 years old of any ethnicity to fill various background roles in upcoming episodes. This is a great opportunity to be a part of the hit show and work in a high-profile production set in Atlanta, GA, and surrounding areas.
Job Responsibilities:
- Portray a variety of roles, including general male background characters and real military roles.
- Follow the direction of the production team and be available for fittings and filming dates as needed.
- Be on set, ready to perform and contribute to the atmosphere of the scene.
Requirements:
- Male, ages 18-60, any ethnicity.
- Must be available for filming on the specified days.
- Must be able to attend a fitting prior to filming.
- For real military roles, applicants must be fresh-faced (no prior appearances on the show) and have real military experience.
- Must be local to or able to work in the Atlanta, GA area.
Compensation:
- $186/8 hours for real military roles (with potential for reoccurring roles).
- $150/12 hours for general male roles.
- Fitting bump: $50 (if applicable).
- Haircut bump: $20 (if applicable).
Casting Call: Remote Voice Over Talent for Credit Union Campaign
Job Description:
We are seeking voice over talent for a non-union Credit Union campaign. This is a remote opportunity open to both men and women in their 30s-40s. We are specifically looking for individuals with a regional Southern/New Orleans accent, but the accent should be light and natural, without sounding exaggerated or tied to one specific region.
Job Responsibilities:
- Provide high-quality voice recordings for the Credit Union campaign.
- Participate in recording sessions through Source Connect from a professional at-home setup or a studio of your choice.
- Deliver clear and authentic voice work that aligns with the direction of the campaign.
Requirements:
- Must have a regional Southern/New Orleans accent (light and natural).
- Ages 30s to 40s preferred.
- Ability to participate in recording sessions remotely via Source Connect.
- Must have access to a professional at-home recording setup, or be willing to cover the cost of recording at a studio of your choice.
Compensation:
- $350 for the session.
Casting Call: Cool and Interesting Individuals & Couples for Major Campaign (Paris)
Job Description:
We are casting cool and interesting individuals and real couples based in Europe for a major campaign that will be shooting in Paris. This is a fantastic opportunity to be part of a high-profile project while showcasing your unique personality or dynamic relationship. The shoot will take place in the iconic city of Paris, capturing vibrant and authentic individuals on camera.
Job Responsibilities:
- Participate in a professional photoshoot and/or video campaign in Paris.
- Bring your unique style, personality, or relationship dynamic to the set.
- Collaborate with the production team to ensure authentic and engaging shots.
- Be punctual and professional during the filming/shooting days.
Requirements:
- Must be based in Europe and able to travel to Paris for the shoot.
- Open to cool, interesting individuals and real couples.
- Confidence in front of the camera and the ability to express personality and style.
- No acting or modeling experience required, but must be comfortable being photographed and filmed.
Compensation:
- This is a paid opportunity, with compensation details provided upon selection.
Casting Call: Featured Extras for Bank Teller Roles
Job Description:
The Passion Experience is casting featured extras to portray bank tellers in an upcoming project. We are seeking individuals between the ages of 25 to 45 from all ethnicities, with specific roles for Caucasian females and African-American males. This is a great opportunity for those who can play professional, polished characters in a bank setting.
Job Responsibilities:
- Portray a bank teller in a professional environment.
- Follow on-set directions and collaborate with the production team to bring authenticity to the role.
- Be punctual and maintain a professional demeanor throughout the filming day.
Requirements:
- Age range: 25 to 45 years old.
- All ethnicities welcome.
- Specifically seeking Caucasian females and African-American males for the bank teller roles.
- Must be available to film for 1-2 days.
- Previous acting experience is a plus but not required.
Compensation:
- $150 per day.
Casting Call: Non-Union Extras for National Fitness Company Commercial (Pittsburgh, PA)
Job Description:
A national fitness company is casting non-union extras for an upcoming commercial shoot in Pittsburgh, PA. We are looking for diverse individuals to portray barbershop customers, café customers, and pedestrians in a vibrant city street scene. This is a paid opportunity for anyone between the ages of 25-60 who can bring life and authenticity to background roles in various everyday settings.
Job Responsibilities:
- Portray barbershop or café customers and pedestrians in background scenes.
- Follow on-set directions to help create a lively, realistic atmosphere.
- Be available for a full day of filming (up to 10 hours).
- Collaborate with the production team to ensure seamless filming.
Requirements:
- Non-union extras.
- Age range: 25-60 years old.
- Must be available to shoot in the Pittsburgh, PA area.
- Flexible availability for a full filming day (morning, day, or evening).
Compensation:
- $250 for the day (up to 10 hours).
Casting Call: Background Extras for TV Show The Oval (Season 7)
Job Description:
CAB Castings, LLC is looking for paid background extras (male and female) of all ethnicities and ages 21+ to appear in Season 7 of the hit TV show The Oval, filming in Atlanta, GA. The specific role being cast is for press members, and we are seeking individuals who can portray reporters, photographers, and other press personnel during key scenes.
Job Responsibilities:
- Portray a member of the press (reporter, journalist, or photographer) in a non-speaking background role.
- Follow on-set directions and work professionally with the production team to ensure a smooth and accurate portrayal of the press environment.
- Maintain availability and professionalism during filming.
Requirements:
- Must be 21 years or older.
- Open to all ethnicities and genders.
- Must be available for filming in Atlanta, GA.
- Previous experience in background acting is a plus but not required.
Compensation:
- $100 for 8 hours of work.
Casting Call: Mean-Looking, Tough Cowboy Types (Current Day)
Job Description:
Latham Casting is looking for mean-looking, tough cowboy types to work on an upcoming project in Albuquerque, NM. These roles are for modern-day cowboys, inspired by Las Vegas gangster types rather than the traditional Old West look. We are seeking individuals with strong, rugged appearances who can embody this tough, intimidating cowboy aesthetic.
Job Responsibilities:
- Portray a mean-looking, tough cowboy character in a modern-day setting.
- Follow on-set directions and work closely with the production team to deliver the required visual and performance style.
- Be comfortable with camera work, demonstrating a strong, commanding presence.
Requirements:
- Must have a mean, tough, rugged appearance that fits the Las Vegas gangster cowboy style.
- Must be available to work in Albuquerque, NM.
- Comfortable taking on a non-speaking, visually intense role.
Compensation:
- Compensation details will be provided upon selection.