ifm efector, inc. is looking for a digital first growth marketing leader with a customer-obsessed approach, who is fascinated by digital transformation and the power of technology to solve problems and make our customers’ more successful in their business. The Digital Content Marketing Manager is responsible for developing and managing compelling, insight-driven content meant to inform, educate, and persuade readers to act, while embodying ifm’s brand and image.
The Digital Content Marketing Manager will:
- Lead a team of motion graphics artists and content strategists in support of ifm’s mission to create a first-in-class web experience that puts ifm “close to you” by bringing our customer’s machinery and applications to life digitally on ifm.com and providing them the solutions, insights and recommendations that support their Industry 4.0 journey.
- Be a pace-setter and immediately make an impact through positive relationships with peers and team members
- Advocate for cross functional and cross departmental collaboration to produce clear and valuable communication that helps customers of all sizes and industries.
- Collaborate with senior leadership on the development and execution of the content strategy including content audits, gap analysis, persona building, SEO-oriented content planning, and publishing of content to support new customer acquisition and customer retention.
Job Responsibilities
- Lead and develop a team of creative professionals, content strategists, and writers. This includes motion graphics artists and web designers.
- Work closely with Product Management to ensure successful product launches
- Work closely with Performance Marketing and SEO colleagues to create content to improve page rank and increase pageviews.
- Develop ideas for compelling content that adheres to ifm’s branding and style guidelines.
- Manage and mentor designers and content writers while overseeing writing, editing, proofreading and copy editing for ifm.com/us.
- Author and supervise development of motion graphics design to represent the customer’s machine & application perspective aligned to ifm’s vertical markets for enhancing the pre- and post-sales experience.
- Stay on top of content marketing trends and encourage the team to optimize and test new tactics.
- Collaborates with global web team to improve overall site structure, navigation, reduce content cannibalization and improve conversions of the ecommerce sales channel.
Candidate Qualifications
- Content planning and execution – Experience in developing integrated content strategy and content-driven programs.
- Results oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multi-tasking environment. Experience using analytics and metrics to guide topic and content development.
- Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style. Ability to build relationships at all levels.
- Operational excellence – Implement and follow processes that support a collaborative team and customer experience. Bring ideas for improvement to the table.
- Business acumen – Understand the big picture of the business and how to support business goals.
- Supervision – Self-starter with exceptional ability to follow through and lead and influence others.
- Creativity – Up to date on current content marketing trends and techniques, ability to innovate and iterate while following brand guidelines.
- Familiar with CMS publishing tools
- Basic design skills and experience with Adobe Suite and/or Cinema 4D or Blender a plus
- 5 years+ experience in B2B digital content marketing
- Experience leading or managing a team
Company Description
ifm efector, inc., headquartered in Malvern, PA, has earned the distinguished Top Employers certification for 2020 and 2021 in North America for our outstanding people practices. ifm efector is the US subsidiary of ifm electronic gmbh, a global company with over 8,100 employees in 95 countries serving 161,000 customers worldwide. Our core business is the development and production of sensors and controls for industrial automation and process applications.
“Exceptional success can only be achieved when the employees believe in the company and when they know that they are treated in a fair and honest way.” -ifm philosophy
ifm is a privately-owned company whose success can be attributed to three guiding principles: Employees First, Customer Loyalty, and Safe Growth. With a supportive and collaborative culture, ifm welcomes new ideas and fosters honest communication and trust. Distinguished by their individual capabilities and contributions, every employee plays a role in the success of our business, so that we may provide innovative solutions to meet and exceed our customer’s business needs. ifm is dedicated to ensuring employees are engaged, enabled, and empowered to realize their full potential in a positive, diverse, and inclusive work environment filled with meaning and a shared sense of purpose.
“We have amazing products, but best of all we have amazing people. This is a core value of our success.” – Roger Varma, CEO, ifm efector
ifm efector, inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, gender, national origin, age, disability or handicap, marital or protected veteran status, genetic information, sexual orientation, gender identity, or any other category protected under applicable federal, state or local law.
ifm
Related jobs:
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tallahassee, Florida. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Berkeley, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Nashville, Tennessee. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Austin, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Houston, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tucson, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Tempe, Arizona. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Sacramento, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in College Station, Texas. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Stanford, California. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Atlanta, Georgia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
Parabolic Microphone Operator – Sports Production
Job Description
A live sports production is seeking a Parabolic Microphone Operator in Charlottesville, Virginia. This field audio role involves operating a wired parabolic microphone dish to capture authentic sounds from the field of play. The operator will move along the sideline or end line, follow game action closely, and direct the microphone toward key moments. This sports production position requires physical stamina, strong game awareness, and the ability to work outdoors in changing weather conditions.
Job Responsibilities
- Operate a wired parabolic microphone dish during a live sports production.
- Capture clear on-field and sideline audio throughout the game.
- Move along the sideline or end line while following live game action.
- Direct the microphone toward important plays and key moments.
- Anticipate game action to capture engaging live sports audio.
- Work effectively with the production crew in a fast-paced stadium environment.
Requirements
- Physically fit and able to stand and move for extended periods.
- General understanding of the sport being covered.
- Ability to anticipate plays and closely follow live game action.
- Comfortable working outdoors in changing weather conditions.
- Strong focus, awareness, and reliability during live sports production.
Compensation
- Compensation details not provided
